What is New Reg and what does the website offer?

New Reg (newreg.co.uk) is a UK private number plate dealer that lets you search, buy and sell personalised registrations. It was established in 1991 and says it was the first company to sell private registrations online, in 1996. The site is aimed at buyers looking for a specific name, initials or meaningful combination, and at owners who want a valuation or a sale. It describes itself as a recognised DVLA reseller.

What you can do on the site

• Search plates. The site says you can search over 72 million private plates, covering current style, prefix, suffix, dateless and cherished registrations. You can search by name, initials or a combination.
• Buy. Listings include dateless plates, cheap plates, "nice" numbers, mirror plates, DVLA-issued registrations and physical acrylic plates. Gift ideas are also listed as a category.
• Sell your plate. New Reg offers a route to sell a personalised registration and says it can give an accurate valuation.
• Get alerts. If nothing matches, you can submit what you're looking for and be contacted when similar combinations become available.

The price guarantee, explained

New Reg guarantees to beat the price if you find the same unissued DVLA number plate advertised cheaper elsewhere at the same time. The comparison covers the full cost, including VAT and the compulsory DVLA transfer fee. If you have a competing quote, the site has a price match request form asking for the registration, the price to beat and where you saw it.

Two conditions matter here: the plate must be unissued and DVLA-issued, and the other advert must be live at the same time. The guarantee is about matching or beating a price, not about every plate on the site being the cheapest.

Is it worth using?

New Reg suits buyers who want a large searchable inventory and a documented price-match route, and sellers who want dealer assistance rather than a private sale. The site's own claims — 72 million plates, trading since 1991, first online seller in 1996 — are the main signals of scale and track record. Before committing, compare the full cost (including VAT and the transfer fee) against another quote, since that is the basis of the guarantee.