What Is nlpls.com? John David Hoag's NLP Training, Coaching, and Wellness Practice

Updated

nlpls.com is the website of John David Hoag, a certified NLP trainer and coach who has run a private practice for twenty-five years, working with high performers worldwide by telephone. It is not a course catalog or a self-serve learning platform — it is a one-to-one practice site. The homepage states the offer plainly: Hoag teaches clients how their own thinking is built, and how to change it. If you are looking for structured NLP certification programs, group classes, or downloadable training material, this site does not present itself that way. If you want individual coaching delivered remotely, it is aimed at you.

What the site says the work is

The central claim on the homepage is that thinking has a structure. Aims are built, reactions run, decisions click — and because each of those has a structure, the structure can be inspected and improved deliberately rather than merely hoped for. That framing runs through every service area listed.

The site organizes the work into five areas:

Area What it addresses, per the site
Performance Mental conditioning and focus; composure in decisive moments, concentration under load, deliberate recovery after setbacks, repeating your own best performances
Direction How aims are constructed; whether an aim is actually yours; what the rest of your life pays for it; choosing between options that are all good
Communication Precision in asking and answering; reading a room; preparing and conducting difficult conversations; influence without pressure
Old Programs Limiting beliefs located and tested; reactions that outlived their reason; fears that narrow a life; decisions made against your own interest
Health and Stress Stress and burnout worked at the pattern rather than the symptom; the body's account of a situation

The site also notes twenty-five years of coaching corporate teams as well as individuals in communication practice, and describes most breakdowns between capable people as structural rather than personal.

How the service is delivered

The delivery model is stated directly: private practice, around the world, by telephone. There is no indication of in-person sessions, group cohorts, or an online course library. The homepage offers two entry points — "Start a conversation" and "See the work" — which suggests the first step is a discussion rather than a purchase.

The site also references written material produced over twenty-five years of practice, listed under Articles, alongside sections for The Work, About, Clients, and Contact.

Who this fits, and who it does not

This is likely a fit if you:

  • Want one-to-one work rather than a group program or self-study course
  • Are comfortable conducting coaching sessions by telephone
  • Are dealing with performance, decision-making, communication, or stress patterns and want to examine how those patterns are constructed
  • Are a business executive, athlete, or other high performer looking at mental conditioning as a trainable structure

This is probably not a fit if you:

  • Need a formal NLP certification or credential
  • Want fixed-price packages, published curricula, or self-paced modules
  • Prefer in-person sessions
  • Are looking for clinical treatment — the site describes coaching and training, not therapy

What the site does not tell you

The homepage does not publish pricing, session length, package structure, or availability. No payment platforms or pricing links appear in the site's own signals, so cost and commitment terms are unknown from the page alone. The practical next step is the Contact section, where you would raise those questions directly before committing.

One thing worth noting about the positioning: the site avoids promising outcomes and instead describes a method — inspect the structure, test it, adjust it. Claims like "an aim that survives inspection" and "a pattern has edges you can find" are framed as things you verify in the work, not results advertised in advance. That is a useful signal about what the engagement will feel like, and also a reason to ask specific questions about how progress gets measured in your particular case.