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EnglishWhat is PaperStreet and what does it do for law firms?
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PaperStreet is a law firm web design and internet marketing company founded by a lawyer in 2001. It builds websites and runs marketing programs (SEO, PPC, content, branding, AI marketing) for law firms of any size, from solo attorneys to AMLAW 500 firms. It reports 2,500+ law firms served since 2001. If you're a law firm looking for a single vendor to handle both your website and your lead generation, PaperStreet is built for that; if you only need a one-off design project or have an in-house marketing team, some of its service range may be more than you need.
What services does PaperStreet offer?
The site lists six core service lines:
| Service | What it covers |
|---|---|
| Law firm web design | Custom attorney websites, from solos to AMLAW 500 firms |
| Law firm internet marketing | Paid ads, content marketing, and SEO |
| Law firm content writing | Content produced by attorney-writers for your firm |
| Law firm branding | Consistent brand identity for the firm |
| PPC / Google Ads | Paid search campaigns, plus a published PPC best-practices guide |
| AI marketing & AI SEO | Positioning your firm so AI tools recommend it |
The through-line is lead generation: the site frames design and marketing together as a system for bringing in prospective clients, not as separate projects.
How does PaperStreet position its results?
The company makes several specific claims on its homepage:
- Cost per lead: an average of $86, which it compares to a $200 industry standard.
- Client example: Searcy Law secures over 5,000 leads annually through PaperStreet.
- Support: same-hour responses and same-day updates; 1,000 websites hosted, with 300+ support hours monthly and 50+ tickets resolved daily.
- Retention: over 200 clients have stayed more than a decade, 500 for more than five years, and its first client has been with the firm for 25 years.
- Reviews: 100+ five-star Google reviews, with testimonials praising the design process and how little client time it required.
These are the company's own figures, so treat them as vendor claims to verify in a sales conversation—ask for lead-cost data from firms similar to yours in practice area and market size.
Who is it for?
PaperStreet explicitly serves firms across the size spectrum: solo practitioners, small firms, and large AMLAW 500 organizations. The fit is strongest for firms that want an outside partner to own the full funnel—website, content, SEO, and paid ads—rather than assembling separate vendors. Firms with an established in-house marketing department may prefer to pick individual services, such as design only or PPC only.
What should you check before engaging?
- Pricing: the site does not publish package prices; the PPC pages are service and guide pages, not rate cards. Ask for a scoped quote.
- Contract terms and ownership: confirm who owns the website and content, and what happens to your site if you leave.
- References in your practice area: request case studies or contacts from firms with comparable practice areas and budgets.
- AI SEO specifics: ask what "AI marketing" concretely includes—deliverables, not just positioning.
A practical next step is to browse the web design and internet marketing pages, then book a consultation with your firm's size, practice areas, and current lead volume in hand so the proposal you get back is comparable to your actual situation.