What Is Picasso (getpicasso.com) and What Does It Do?

Updated

Picasso is a screenshot editor for Apple platform developers that turns raw simulator or device screenshots into polished App Store screenshots. It handles device frames, editing, localization, and direct upload to App Store Connect. It fits teams shipping iOS, iPadOS, macOS, watchOS, tvOS, or visionOS apps who want store-ready screenshots without a separate design workflow. The site states iOS 17 or macOS 14 (Sonoma) is required.

The Core Workflow

Picasso describes a three-step process:

  1. Take screenshots — Capture from the simulator or a real device. Picasso reads the screenshot dimensions to decide which device frame to apply.
  2. Edit — Create a new document, drag the screenshot onto the canvas, and customize.
  3. Export — Export to the filesystem, organized and ready for App Store upload.

The automatic frame selection is the main time-saver: you don't pick a device model manually, and you don't need design experience to start.

What You Can Do in the Editor

  • Automatically add device frames to simulator screenshots
  • Add images to screenshots
  • Span a single visual element across multiple screenshots in seconds
  • Build screenshots for every Apple platform: iPhone, iPad, MacBook, Apple Watch, Apple TV, and Vision Pro
  • Choose from 40+ device frames, including recent hardware like iPhone 15 Pro, iPad Air, Apple Watch Ultra, and Vision Pro

Localization and App Store Connect

Localization: Bring an .xcstrings file and Picasso generates screenshots in any language it supports, so you don't rebuild each locale by hand.

Upload: Instead of uploading screenshots one at a time, Picasso uploads each screenshot for each display type and locale, and checks that they processed properly and in the correct order.

Is It Worth Trying?

The site cites two kinds of numbers: internal claims that screenshots made with Picasso typically lift product page conversion by 32%, and general stats that 50% of people only look at the first three screenshots and 60% look for less than three seconds. Treat the 32% as a vendor claim, not an independent benchmark. The general stats support the underlying point: the first few screenshots carry most of the decision.

User testimonials on the page come from Michael Ullman (Eye Chart App) and Timo Eichelmann (Companion for SwiftUI), both praising how much easier screenshot creation becomes. These are short endorsements rather than detailed reviews.

Choose Picasso if you're an Apple platform developer who wants framed, localized, correctly ordered screenshots uploaded to App Store Connect with minimal manual work. Look elsewhere if you need Android or cross-platform store assets, or you're on an OS older than iOS 17 / macOS 14. The site does not list pricing, so check current terms on getpicasso.com before committing.