What is Press Data and what does the company do?

Updated

Press Data is a UK-based news and media intelligence company that has been operating since 1991. It provides media monitoring, a media platform called NewsPad Pro, social media monitoring, real-time news, research and insight consultancy, and a journalist contacts database. It is aimed at organisations that need to manage media monitoring and communications objectives — particularly in corporate communications, the public sector, finance, and policy or not-for-profit work.

What Press Data provides

Press Data describes its core offering as "human media intelligence," combining human research and editorial work with technology. Its services listed on the site are:

  • Human Media Intelligence — expert and responsive team, human research and editorial
  • Media Monitoring — customised monitoring service available across the 24-hour news cycle
  • Media Platform – NewsPad Pro — a platform for managing media intelligence
  • Social Media — social media monitoring
  • Real Time News — continuous news coverage
  • Research & Insight Consultancy — advisory work on monitoring and communications
  • Journalist Contacts Database — contacts for media outreach

Who it is for

The site names several audience areas: future news, public sector, finance, corporate, and policy/NFP. The company says it works with clients "that operate at the highest, most demanding levels of corporate communications."

Two client examples on the page illustrate the fit:

  • Creative Scotland — describes a complex reading brief with multiple search terms split across categories, and says coverage is accurate, delivered on time, and backed by an account management team.
  • NHS Lothian — says Press Data gave "invaluable advice on how to restructure our monitoring service to minimise licensing costs."

How it positions itself

Press Data emphasises three things:

  1. Longevity and track record — operating since 1991, with a stated track record over three decades.
  2. Human expertise over pure automation — the company says it "believe[s] fundamentally in the strength and power of human expertise, whilst harnessing the potential that technology can bring."
  3. Service quality — core values stated as quality, excellence, and exceptional customer service; it describes itself as an owner-managed business with UK-based staff.

The site also references "Press Data in Numbers" covering UK staff share, broadcast minutes indexed and transcribed every 24 hours, content pieces processed daily, and client retention — though the specific figures are not shown in the available page text.

How to evaluate whether it fits your needs

If you are considering Press Data, the practical next step indicated on the site is to book a demo or schedule time with the team. Because monitoring briefs are customised, the useful questions to bring to that conversation are:

  • How complex is your search brief (number of terms, categories, languages)?
  • Do you need broadcast, print, social, and real-time news in one service?
  • Do you need consultancy on restructuring an existing monitoring setup or reducing licensing costs?
  • Which sectors and source types matter most to your communications objectives?

Pricing is not stated on the page, so cost and licensing terms would need to be confirmed directly with the company.