What is Pushnami?

Pushnami is a push advertising network that connects two sides of the web push market: advertisers who want to reach audiences through browser notifications, and publishers who want to monetize their website traffic by building a push subscriber base. It also supports SMS and email messaging. According to the company, more than 20,000 websites use the platform, it reaches over 100 million monthly active users, and over 1 trillion messages have been sent from the Pushnami platform.

If you are an affiliate, marketer, agency, or publisher evaluating whether Pushnami fits your channel mix, the sections below cover who it serves, how each side works, and what to check before signing up.

Who Pushnami is built for

Pushnami splits its offering into two main audiences, plus a set of vertical-specific solutions.

The advertiser side is positioned for marketers, affiliates, and agencies specifically, while the publisher side is aimed at any site that wants to turn traffic into a recurring messaging channel.

How the advertiser side works

Advertisers tap into Pushnami's push notification ad network to run campaigns on a performance basis. The company lists the following terms on its site:

• Pricing models: CPC, CPA, and CPL
• Setup fees: Zero setup fees
• Available inventory: 10+ billion impressions per month
• Vertical coverage: 15 verticals
• Traffic quality: 90%+ tier 1 traffic

For affiliates, the pitch is reach — expanding the audience for existing offers through push notifications rather than relying only on search, social, or display. One advertiser testimonial on the site highlights consistent high-quality traffic, consistent lead generation, and easy optimization of sub-source IDs as the main things they look for in an affiliate strategy, and states that Pushnami's ad network delivered on those needs at a more affordable cost with better performance than other channels.

If you run affiliate offers and already track sub-source IDs, that tracking compatibility is worth confirming directly, since it affects how you attribute and optimize campaigns.

How the publisher side works

Publishers use Pushnami to build a push subscriber base and monetize it. The core mechanism is browser-based push notifications: a visitor opts in, and the publisher can then send messages to that subscriber over time.

The site frames this around two goals:

• Monetization — earning revenue from your web traffic through the ad network
• Engagement and retention — keeping your audience connected through subscriber-based messaging

More than 20,000 websites reportedly use Pushnami for this purpose. The company also publishes case studies across advertiser, affiliate publisher, and other categories, which are the most concrete place to check whether results match your traffic profile.

What to verify before choosing Pushnami

Because Pushnami sits between advertisers and publishers, the right questions depend on which side you are on.

If you are an advertiser or affiliate:

• Confirm which of the 15 verticals your offers fall into and whether your target geos match the tier 1 traffic mix
• Ask how sub-source ID tracking and optimization work in practice, since attribution is central to affiliate performance
• Check current CPC, CPA, and CPL terms directly — the site states zero setup fees but does not publish rates

If you are a publisher:

• Estimate your realistic opt-in rate, since your subscriber base size drives both engagement and revenue
• Ask how revenue share or monetization payouts are structured
• Review case studies from publishers with comparable traffic volume and content type

For both sides:

• The site offers a demo request and a login for monetization and ads admin, so you can evaluate the interface before committing
• Pricing details, minimum spend, and contract terms are not published on the page — request them directly

Bottom line

Pushnami is a web push advertising network with an advertiser side (performance campaigns across CPC, CPA, and CPL with no setup fees) and a publisher side (traffic monetization and subscriber engagement). It also covers SMS and email. It is a reasonable fit if you want push as a dedicated channel rather than a minor add-on — whether you are buying traffic as an affiliate or selling access to your audience as a publisher. Confirm vertical fit, tracking, and commercial terms directly before committing, since those specifics are not published on the site.