What Is roj.as? Peter Rojas's Personal Site Explained

roj.as is the personal website of Peter Rojas, a technology media founder and product executive. It functions as a low-frequency personal blog where he posts career updates and occasional notes, rather than a news outlet or company site. The site is in English.

Who Peter Rojas is

Rojas is best known for founding and leading consumer technology publications. He was a founding editor of Engadget and later founded Gizmodo and GDGT. More recently he has worked as a venture partner and product leader.

According to the site's own April 2026 update, he has been with Mozilla "for the past year or so, leading their New Products organization." That same post notes the team is "working on a lot of promising new stuff," without naming products.

What the site actually contains

The page evidence shows long-form personal posts rather than articles or reviews. The two visible entries are:

• April 2026 Update — a short note confirming his current role at Mozilla leading New Products.
• Moving on from Betaworks Ventures (August 2, 2021) — a farewell post about leaving the venture fund, thanking partners John Borthwick and Matt Hartman and listing colleagues and founders he worked with.

The 2021 post describes roughly six years as the third partner in a fund created out of Betaworks, and frames the move as wanting "a new challenge" after enjoying investing.

How to read it

Treat roj.as as a primary source for what Rojas says about his own work, not as a comprehensive biography or a product announcement channel. Posts are infrequent — the gap between the 2021 and 2026 entries is noted in the text itself ("Been a while since I've posted anything here").

If you want his current professional context, the April 2026 update is the most recent signal on the page. For anything earlier, the Betaworks post is the substantive record available in the provided content.

Practical notes

• Language: English only.
• Purpose: personal updates, not commerce. No pricing, subscription, or login details appear in the provided material, so nothing can be assumed about access or cost.
• Best use: checking his own account of a career move, or citing his stated role when writing about Mozilla's new products group or Betaworks Ventures.