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EnglishWhat is Synology and what does the Synology website offer?
Updated
Synology is a data management company whose website presents products and software for storing, securing, protecting, and managing data across home and business environments. The site is aimed at visitors who want to understand Synology's product lines, compare options for business versus home use, or find software and support resources before deciding what to explore further. It covers hardware such as NAS, the Bee Series, networking gear, and data protection appliances, alongside DSM software for private cloud and an AI Advisor for product recommendations.
What Synology does
Synology describes its role as helping organizations manage, secure, and protect data "wherever access is needed — from edge to datacenter and the cloud." The site frames this around business transformation, positioning data management as central to how businesses operate and grow.
The company states that over half of Fortune 500 businesses across education, IT, manufacturing, media, entertainment, non-profit, retail, and transportation use Synology to manage digital assets. It also cites recognition as a Strong Performer in the 2026 Gartner® Peer Insights™ Voice of the Customer for Backup and Data Protection Platforms, with an overall rating of 4.9/5 from 55 reviews as of December 2025 and 98% of reviewers saying they would recommend it.
Main product and solution areas
The website organizes its offerings into four solution categories, split between business and home audiences:
| Category | What the site presents |
|---|---|
| Storage and Data Management | High-performance storage engineered for business reliability; scalable data management for remote and edge environments; reliable storage for everyday business needs |
| Data Protection | ActiveProtect Appliances for unifying business data protection; backup and data protection platforms |
| Video Surveillance | AI-powered NVR (DVA7400) with conversational forensic search for proactive security |
| Business Productivity | Productivity tools for business use |
Specific products named on the homepage include:
- PAS7700 — positioned for accelerating essential data in an organization
- DVA7400 — an AI-powered NVR for surveillance
- Bee Series — listed under home offerings
- Networking — listed as a product line
- ActiveProtect Appliances — for data protection
The site also highlights scaling "effortlessly into the petabyte era," indicating that large-scale storage growth is a core theme.
Software: DSM and the private cloud
DSM 7.4 is presented as "a secure foundation for your private cloud." This is the operating system layer that underpins Synology's storage and data management products, and the site treats it as the entry point for understanding how Synology devices are managed and secured.
Tools for exploring the site
Two features help visitors navigate the product range:
- AI Advisor — the site describes it as a way to get specs, features, and tailored recommendations in seconds, addressing the difficulty of finding information among many products. The homepage notes that the AI Advisor may be temporarily unavailable due to network issues or brief maintenance, in which case it directs users to the Synology Knowledge Center. Using the AI Advisor means agreeing to Synology collecting and processing the conversation, per its Privacy Policy and Data Collection Disclosure.
- Live demo — the site references a live demo showing how DSM works.
Who the site is for
The homepage splits its audience explicitly:
- For Business — storage and data management, data protection, video surveillance, and business productivity, with messaging around reliability, scale, and unifying data protection.
- For Home — the Bee Series and home-oriented storage offerings.
If you are evaluating Synology for an organization, the business solution pages and customer stories are the relevant starting points. If you are a home user, the home section and Bee Series are more directly applicable. For product-specific specs and comparisons, the AI Advisor or the Knowledge Center are the site's own suggested routes.