What is the difference between Muleskinner, CentralTV, and The Beat on digitalBURG?

digitalBURG is the home of University of Central Missouri (UCM) student media, and it organizes that output into three distinct outlets: Muleskinner for news, CentralTV for video, and The Beat for radio. They are not competing brands but different formats of the same student-media operation, so the main difference is the medium each one uses and the kind of content it carries.

Muleskinner: the news outlet

Muleskinner is the news arm of digitalBURG. It covers UCM and the surrounding community in written form — the kind of reporting you would expect from a student newspaper. If you want text-based coverage of campus events, announcements, or issues affecting the university, this is the section to read.

CentralTV: the video outlet

CentralTV is the video side of the operation. Instead of articles, it produces student-made video content. This is where you go when you would rather watch coverage than read it, or when a story is better told visually.

The Beat: the radio outlet

The Beat is the radio arm. It is audio-first, so its content is meant to be listened to rather than read or watched. digitalBURG lists several ways to reach it:

• Download the App — a mobile app for listening
• Listen on the web — streaming through the website
• Stream through desktop — desktop streaming access

The site also carries a public notice noting that on December 06, 2023, the University of Central Missouri filed an application with the Federal Communications Commission for a new Low Power FM station at 100.3 in Warrensburg, Missouri. That notice points to the FCC website for viewing the application or filing comments and petitions.

How the three fit together

The practical takeaway: choose the outlet based on how you want to consume the story. Read Muleskinner, watch CentralTV, listen to The Beat. Together they make up UCM's multi-platform student media presence on digitalBURG.