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EnglishWhat is The Modern Firm?
Updated
The Modern Firm is a website design and marketing company that works exclusively with small law firms. According to its website, it has spent over 20 years helping nearly 2,000 clients with law firm website design, branding, content writing, and online marketing tailored to each firm's needs. If you run a small law practice and want a specialist rather than a general-purpose agency, that focus is the main reason to consider it.
Who it is built for
The company states that its exclusive focus is small law firms. Its positioning rests on a simple observation from its own site: lawyers at small firms wear many hats, and being an online marketing expert shouldn't have to be one of them.
That makes the fit fairly specific:
- Small firms, not large legal departments or multi-office enterprises
- Attorneys who want to stay hands-off on website and marketing work
- Firms that need more than a template — the site emphasizes a tailored approach rather than a one-size-fits-all build
The portfolio shown on the site reflects this range across practice areas and geographies, including family law in Oakland, personal injury in Hackensack, immigration law in Metuchen, environmental law in Los Angeles, estate planning in Dallas, and Indian law in Bellingham.
What services it offers
The site organizes its work into three broad areas.
Websites
- Law firm website design
- Website support and hosting
- Integrations for law firm websites
- A published website design process and a website design pricing guide
Branding
- Law firm logo design
- Print and digital brand collateral
- A defined branding process
- Email signature service for law firms
Marketing
- Law firm marketing services
- Local marketing fundamentals
- Search engine optimization
- Attorney content writing
- Paid advertising management
- Social media marketing
How to judge whether it fits your firm
Because the company publishes a pricing guide and a design process, you can evaluate cost and workflow before committing — a useful contrast to agencies that only quote after a sales call. The site also lists a "No Jerks Policy," which signals something about the working relationship it prefers, though the details are worth reading directly.
A practical way to decide:
- Check the portfolio for a firm similar to yours in practice area and size.
- Read the pricing guide to see whether the model matches your budget and expectations.
- Review the design and branding processes to confirm the level of involvement required from you.
- Reach out through the site's contact options if the fit looks right.
The main limitation to keep in mind is also the main selling point: this is a small-firm specialist. If your needs fall outside that scope, the tailored approach may not extend to you.