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EnglishWhat Is the News/Media Alliance Support Journalism Awards Dinner and Fly-In?
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The Support Journalism Awards Dinner and Fly-In is the News/Media Alliance's annual gathering in Washington, D.C., that pairs an awards dinner honoring journalism supporters with a "fly-in"—organized advocacy visits by publishers and allies to lawmakers. According to the Alliance's own recap, the 2026 edition, held September 28–30, was its largest fly-in ever, drawing more than 300 publishers, allied advocates, and friends to Washington.
What Happens at the Event
The event combines two functions in one trip:
- Awards recognition — a dinner celebrating people and organizations that support journalism.
- Advocacy visits — participants meet with policymakers to press the industry's positions on issues affecting news publishers.
The "fly-in" format is the operative part: rather than a single banquet, the event is structured so that attendees from across the country can be in Washington at the same time to make their case directly to legislators and officials.
Who Attends
Based on the Alliance's description of the 2026 event, attendees include:
| Participant type | Role at the event |
|---|---|
| Publishers | Represent their news organizations in advocacy meetings |
| Allied advocates | Support the industry's policy positions alongside publishers |
| Friends of the Alliance | Attend the awards dinner and related programming |
The Alliance describes itself as representing over 2,200 media brands, so the fly-in draws from a broad membership base of newspaper, magazine, and digital publishers.
Why It Matters
The event sits inside the Alliance's broader advocacy work. Recent Alliance activity includes delivering a letter to Meta's CEO demanding withdrawal of new terms of use, backing Australian creatives against copyright changes, and filing comments with the UK's Competition and Markets Authority. The fly-in is the in-person counterpart to that written advocacy—putting publishers in front of the officials who shape the laws and regulations the Alliance is responding to.
How to Learn More or Get Involved
The Alliance publishes event recaps and announcements under its "EVENTS" and "ALLIANCE UPDATES" sections on newsmediaalliance.org. If you want to track future editions or participation details, the site's newsletter subscription page is the most direct way to receive event announcements; the Alliance also runs an educational webinar series (such as its AI Vendor Showcase) that is separate from the fly-in but listed alongside its events.