What Is the Optional Applied AI Study at smcuniversity.com and Does It Cost Extra?

The optional Applied AI study is a set of six additional courses you can add to the online Executive MBA at smcuniversity.com. It does not increase the tuition: the total remains € 990, and the degree title stays Executive Master of Business Administration. The main condition is that the courses are a supplement to the required Executive MBA coursework, not a separate degree or a replacement for any part of the core program.

What the Applied AI option includes

According to the program page, the option consists of:

• Six additional Applied AI courses on top of the twelve required management courses and the Thesis Research Project.
• Fully online and self-paced delivery, the same mode as the core Executive MBA.
• Inclusion in the € 990 total tuition, with no separate fee stated for the AI courses.
• No change to the award: the degree title remains Executive Master of Business Administration.

The page describes the courses as supplementing the required Executive MBA courses. They are not presented as a specialization track that renames the degree.

Does it cost extra?

No. The page states the tuition remains € 990 whether you choose the Executive MBA alone or add the six Applied AI courses. Both application routes carry the same total tuition figure.

How to decide whether to add it

The choice comes down to whether you want additional AI-focused coursework without paying more or changing your credential. Points worth weighing:

• If you want the AI content and the tuition is the same either way, adding the six courses costs you nothing extra in stated tuition. The trade-off is the additional study workload on top of the twelve management courses and the thesis project.
• If your priority is finishing as fast as possible, note that the page says 12-month completion is possible but requires sustained study and approved academic progress. Adding six courses may affect how comfortably you can sustain that pace, though the page does not state a separate timeline for the AI option.
• If the degree title matters to you, the title is unchanged in both routes, so the AI courses do not give you a differently named credential.

How to apply

The page offers two application routes: apply for the Executive MBA alone, or apply with the Applied AI option. Both go through Transknowlogy, which handles the application, contract, tuition process, online learning environment, and student support. Signum Magnum College makes academic admission and final-result decisions and awards the Executive MBA.

Before applying, review the program terms on the site, since the page directs applicants to review the terms and submit the application through Transknowlogy.