What Is The Pooch Coach? Services, Availability, and Who It's For Now

Updated

The Pooch Coach is a San Francisco dog training and dog behavior service run by Beverly Ulbrich. As of 10/1/24, it is not accepting new general training or behavior clients. The site now only takes on highly specialized cases, temperament evaluations, and appointments for existing clients. If you're a new owner looking for routine obedience classes, this site is no longer the right fit; if you need a court, landlord, or therapy-program temperament evaluation, or you're an existing client, it still applies.

What The Pooch Coach offers

The site describes two main service areas.

Dog obedience & manners

  • Puppy training
  • House breaking
  • Basic and advanced obedience training
  • AKC Canine Good Citizen Test preparation
  • Manners issues such as barking, pulling, or jumping

Dog behavior modification

Presented as "Any Dog, Any Problem," covering:

  • Dog aggression
  • Fear and shyness
  • Separation anxiety
  • Resource guarding
  • Temperament evaluations
  • Multiple-dog households

The site states Beverly has been voted the Bay Area's best private dog trainer and has held an A+ Better Business Bureau rating for 20 years. It also argues that group classes cover basics, while individualized one-on-one sessions are what meet a specific dog's and owner's needs.

Current availability: what changed

The homepage announcement is the key fact for anyone deciding whether to reach out:

Situation Can you book?
Existing client wanting a free training appointment Yes, via the existing-client booking link
Highly specialized case or referral Apply through the "work with Beverly" request form
Temperament evaluation for court, landlord, or dog therapy program Request an appointment through the site
New general training or behavior client No — not accepted as of 10/1/24

Beverly is retiring from general dog training and focusing on her dog Musik's acting and modeling career, while keeping time for existing clients.

How to use the site

  1. Identify which group you fall into using the table above.
  2. Existing clients: use the booking link for a free training appointment.
  3. Specialized or referred cases: submit the request form to apply to work with Beverly.
  4. Temperament evaluations: send your information and request an appointment.
  5. General contact: the site lists a phone number, (415) 643-3333.

The site does not publish pricing, so cost is not something you can determine from it — expect that to be discussed directly if your request is accepted.

Who this site is and isn't for

Relevant if you: need a temperament evaluation for a legal, housing, or therapy-dog purpose; have a complex behavior case that a general trainer hasn't resolved; or are already a client.

Not relevant if you: just got a puppy, want help with basic obedience or manners, or are searching for a trainer who takes new clients. In that case, look for a current San Francisco trainer accepting general cases — this site's own announcement rules it out.