What is TrueLoyal?

Updated

TrueLoyal is a customer loyalty software platform for consumer brands that sell both online and on shelf. It is built for CPG, retail, DTC, and B2B brands that need to run loyalty programs across ecommerce, physical retail, third-party stores, and distribution channels. Instead of issuing blanket discounts, TrueLoyal focuses on changing customer behavior — driving the next purchase, referral, review, or post — and tying those actions to first-party consumer data.

What TrueLoyal does

TrueLoyal brings several loyalty functions into one platform:

  • Rewards and tiered loyalty programs — flexible points, rewards, VIP tiers, member benefits, promotions, milestones, and personalized earning rules.
  • Referrals — reward customers for bringing in new buyers.
  • Receipt scanning — capture offline purchases and tie them to a known member, so in-store activity is no longer invisible.
  • Reviews and UGC — collect and use customer-generated content as part of the loyalty and advocacy loop.
  • Churn prediction — identify at-risk customers before they leave.
  • First-party consumer data — unify customer data across channels.
  • Brand communities — keep members engaged between purchases through missions and streaks.

Who it is for

TrueLoyal targets consumer brands that sell through more than one channel. The platform is organized around how different industries sell, with dedicated coverage for:

  • Automotive
  • Beauty & Health
  • Pet Supplies
  • Shopping & Retail
  • CPG
  • DTC
  • B2B

If your customers buy both online and in stores — or through distributors and third-party retailers — the receipt scanning and omnichannel features are the parts most likely to matter to you.

The core idea: behavior-changing loyalty

TrueLoyal frames its positioning against what it calls "discount-only loyalty." The comparison it draws:

Discount-only loyalty Behavior-changing loyalty
The lever A bigger discount Earning rules for any action worth something
What it pays for The purchase you were already going to get The next purchase, referral, review, or post
Between purchases Nothing happens Missions and streaks keep members participating
Offline purchases Invisible outside your own store Scanned receipts tied to a known member

The argument is that traditional programs reward customers for actions they would have taken anyway, which produces more discounting and less margin without proving genuine loyalty. TrueLoyal instead lets brands reward specific behaviors and measure the program against revenue.

How it fits into a brand's stack

TrueLoyal lists integrations with Oracle NetSuite, VTEX, and Hootsuite, and offers services around program strategy, managed services, and loyalty program operations. That combination — software plus operational support — is aimed at brands that want to launch and run a program rather than build one from scratch.

When TrueLoyal is a reasonable fit

Consider it if you:

  • Sell through ecommerce and retail or distribution, and need one loyalty view across both.
  • Want to reward actions beyond purchases (referrals, reviews, UGC, social posts).
  • Need to capture offline purchases via receipt scanning and connect them to known customers.
  • Want first-party consumer data and churn prediction as part of the loyalty program.

Look elsewhere if you only need a simple points-for-purchases program on a single ecommerce storefront, or if you have no offline or multi-channel sales to reconcile.

Practical next steps

  1. Check the Pricing page for plan details and any login or demo requirements.
  2. Review the By Industry section for your category to see relevant use cases.
  3. Look at Case Studies and Testimonials to judge fit with brands similar to yours.
  4. Book a demo if you need to confirm channel coverage (ecommerce, retail, third-party stores, distribution) before committing.

Pricing specifics, contract terms, and free-trial availability are not established here — confirm those directly on the site before making a decision.