What Is Volusion and What Does It Do?

Updated

Volusion is an ecommerce website builder and online selling platform. It is designed for merchants who want to create, launch, and manage an online store without writing code. According to the company's own site, the platform combines storefront design, product and inventory management, payment collection, and growth tools in one system. A 14-day free trial is advertised with no credit card required, and free 24/7 support is listed as part of the offer.

The core job Volusion does

Volusion's stated purpose is to give a business "everything you need for ecommerce success" in a single platform. In practice, that means it handles the main pieces of running an online store:

  • Storefront creation — responsive themes and a site builder let you assemble a store without code, which Volusion says can be done "in just a few minutes."
  • Selling — inventory management, payment collection, and unlimited product options are bundled into the store builder.
  • Growth — built-in SEO management, newsletters, and a CRM system are included to help reach more customers and scale sales.

If your goal is simply to get a sellable store online and manage orders in one place, that is the problem Volusion is built to solve.

Who it is for

Volusion targets merchants who want to build or expand an online business but do not want to manage separate tools for design, checkout, and marketing. The site's customer stories describe both brick-and-mortar retailers adding an online component and established online sellers. For example, Pelindaba Lavender says adding an online store let it reach customers across Canada, Europe, and South Africa. Airframes Alaska describes Volusion as "solution-driven" and focused on making the platform work for the merchant.

That suggests the platform suits small to mid-sized businesses that value an all-in-one setup over assembling a custom stack.

What comes with the platform

Area What Volusion provides
Design Free and premium themes; responsive storefronts; no-code site builder
Selling Inventory management, payment collection, unlimited product options
Checkout Shopping cart software; a "Premium Checkout" option is highlighted separately
Growth SEO management, newsletters, CRM
Extensions Apps and integrations from certified technology partners
Services Access to SEO specialists, web designers, and marketing pros through Marketing 360®

The distinction between the standard checkout and "Premium Checkout" matters if checkout experience is a priority for you — Volusion treats it as a separate topic worth its own page, so it is worth reviewing before you commit.

What to check before signing up

  • Trial terms — the 14-day trial is advertised as requiring no credit card, but confirm what happens at the end of the trial and what plan you would move to.
  • Pricing — Volusion publishes a pricing page, so check current plan costs and limits there rather than assuming a single price.
  • Theme costs — themes are split between free and premium, so budget for a premium theme if the free options do not fit your brand.
  • Checkout tier — decide whether the standard checkout meets your needs or whether Premium Checkout is required for the experience you want.
  • Integrations — if you rely on specific third-party tools, confirm they are available through Volusion's technology partners before migrating.

The short answer

Volusion is an all-in-one ecommerce platform for building and running an online store: design the storefront, list and sell products, collect payments, and use built-in marketing and CRM tools to grow. It fits merchants who want one system instead of a patchwork of tools, and it offers a free trial so you can test the builder and checkout before paying.