What is WRITE TRACK MEDIA and what does the company do?

WRITE TRACK MEDIA is a custom software development company that builds workflow solutions for businesses. According to its website, it designs custom software so clients can "focus on their highest creative potential." Its work centers on three service areas: custom applications, FileMaker databases, and workflow automation. It is best suited to teams that have repetitive or fragmented digital processes and want a tailored tool rather than an off-the-shelf product.

What services does WRITE TRACK MEDIA offer?

The site lists three core services:

• Custom Applications — A macOS application designed around a client's unique workflow, intended to give staff tools built for how they actually work.
• FileMaker Databases — Integration and coordination of company information in a FileMaker-based tool.
• Workflow Automation — Scripts designed to remove laborious repetition from digital workflows.

The common thread is customization: instead of adapting the client to a generic product, the company builds around the client's existing process.

How does the company work with clients?

WRITE TRACK MEDIA describes a four-step process:

The "Defend" step is notable: the company frames the relationship as continuing after launch, with support and iterative improvement rather than a one-time delivery.

What technology does it build on?

The site's Technology section points to a framework that includes:

• A professional FileMaker template
• A product called myFactory
• A custom automation server engine
• Libraries and open-ended code components
• Standardized experience derived from best practices

This suggests the company's automation work leans on FileMaker and scripting environments, with reusable components rather than fully bespoke code for every project.

What do clients say?

The site includes three testimonials that illustrate the type of work and the reported outcomes:

• Mike Lavitt describes a custom AppleScript solution built for Aviation Week Business Intelligence Services. He notes the first version was delivered two days after a spec was provided, that modifications were handled responsively, and that the project came in on time and under budget.
• Mark LaRiviere compares the company's work on a catalog layout process to mechanized agriculture: the network, software, and people were already in place, but page automation expertise increased velocity and reduced costs.
• David Cohen of the Adobe InDesign Product Management Team says WRITE TRACK MEDIA subcontracted to develop automation example AppleScripts for the InDesign 2.0 CD, and describes the work as professional, prompt, thorough, clearly written, and well documented.

These accounts point to a pattern: short specification-to-delivery cycles, scripting and page-automation expertise, and documentation quality.

Who is this a good fit for?

WRITE TRACK MEDIA is worth considering if:

• Your team relies on macOS tools and wants a custom application built for a specific workflow.
• You need to consolidate company information into a FileMaker database.
• You have repetitive digital tasks — layout, catalog production, data handling — that scripts could automate.
• You want a development partner who stays involved after deployment for support and improvement.

It is likely a poor fit if you need a ready-made SaaS product, are not on macOS or FileMaker, or want a fixed-scope commodity build with no ongoing relationship.

How do you get started?

The site directs visitors to "Send us a note to discuss an idea or request a proposal," with a Request a Proposal call to action and a Contact link. The practical first step is to describe your current workflow, the repetitive or manual parts you want removed, and the tools your team already uses. That gives the company enough to scope a proposal.

The site does not publish pricing, package tiers, or contract terms, so cost and timeline would need to be established directly through that initial conversation.