What Kind of Training Does Emerald Strategies Offer for Web Teams?

Updated

Emerald Strategies offers team training in three named areas: writing for the web, message development, and tips and tricks for managing your website and knowledge base. The stated goal is to "empower your team to thrive with polished skills" in those areas, so the training is aimed at building in-house communications capacity rather than handing the work to an outside vendor. If your team already owns your website and just needs sharper skills, this is the relevant service; if the problem is that no one knows what is wrong with the site in the first place, a scorecard or audit is the better starting point.

What the training covers

The site describes the training service in a single sentence, so the scope below is what Emerald Strategies itself names — not an expanded curriculum:

Training area What it addresses
Writing for the web Producing web-appropriate copy rather than repurposed print or internal text
Message development Shaping the core messages your site and communications carry
Managing your website and knowledge base Day-to-day operation of a web publishing operation and its knowledge base

The knowledge base element is worth noting because it sits outside pure marketing content — it points at internal communications and self-service information, not just public-facing pages.

How training fits with the other services

Training is one of five lines of service Emerald Strategies lists:

  • Web Governance & Audits
  • Usability
  • Training
  • Content Strategy
  • Project Management

The company describes itself as a boutique web management consulting practice working across online and offline communications, with usability positioned as central to its consulting ("if you can't measure it, you can't manage it"). Training is therefore best understood as the capacity-building step in a sequence: benchmark the site, test it with users, then train the team and refresh content so the improvements stick.

When training is the right choice

Training makes sense when the gap is skill, not diagnosis. The site's own framing supports a rough order of operations:

  1. Start with a web scorecard if you don't know where to begin. It benchmarks your site against best content practices, how easy you make it for users to find things, and what feedback mechanisms you provide.
  2. Move to a web audit for more complex sites. Enterprise organizations with complex websites often take this next step, which reviews the entire web governance system.
  3. Add usability testing to get measurable evidence about what users actually struggle with.
  4. Train the team once you know what needs to change and want your own staff to sustain it.

If your team writes web content, manages a knowledge base, or owns internal communications and the recurring problem is quality or consistency rather than tooling, training addresses that directly. If the recurring problem is that nobody can agree on what's broken, do the scorecard or audit first — training without a diagnosis tends to reinforce existing habits.

What to confirm before engaging

The public page does not state pricing, delivery format (workshop, ongoing coaching, or project-based), session length, or whether training is sold standalone or only alongside other services. It also doesn't list a curriculum outline or prerequisites. Those are the questions to raise in an inquiry, along with which of the three named areas you want emphasized and whether your knowledge base is in scope alongside your public site.