What Kinds of Books, Accessories, and Gifts Does the Juilliard Store Sell?
Updated
The Juilliard Store is the official bookstore of The Juilliard School and is open to the public. Beyond sheet music, it sells three broad groups of products: books (biographies, music theory and history, pedagogy, career guides, and children's titles), music accessories (strings, rosin, mutes, reeds, manuscript paper, stands, tuners, and metronomes), and gifts and apparel (Juilliard-branded merchandise, drinkware, jewelry, plush, and stationery). If you are shopping for a practice item, a reference book, or a Juilliard-themed gift, all three categories are available from the same store.
Books
The store's book section is organized by subject rather than by instrument, which makes it easier to browse by interest:
- Business and career guides — for musicians planning a professional path
- Biographies — lives of composers and performers
- Dance, drama, essays, and fiction — performing-arts reading beyond music
- Jazz — jazz-specific titles
- Kids — children's books
- Practice and performance — guidance on preparing and performing
- Reference — general reference works
- Visual art — art-related titles
- Elements of Music — composition, conducting, ear training, music history, and music theory
- Instrument books — organized by keyboard, string, woodwind, brass, percussion, and vocal
- Diction, pedagogy, opera, and Broadway and musical theater — specialized vocal and stage subjects
There is also a Lifelong Learners' Collection for general-interest study, and textbook lists for Juilliard students (Fall 2026 and Spring 2026) are posted separately for course materials.
Music Accessories
Accessories are grouped by instrument family, so you can go straight to the section that matches what you play:
| Instrument family | Examples of items listed |
|---|---|
| Strings | Violin, viola, cello, guitar strings; string accessories; endpin anchors and rockstops |
| General accessories | Mutes, rosin, wolf tone eliminators |
| Woodwinds | Cleaning and maintenance supplies, greases and oils, reeds |
| Brass | Tuning slide grease and oil, valve and slide lubricants, general accessories |
| Shared gear | Batons, manuscript paper, music stands, tuners and metronomes |
This structure is useful if you need a consumable (rosin, reeds, valve oil) versus a durable item (a stand or metronome) — both are reachable from the same accessory menus.
Gifts and Apparel
The gift and apparel side covers Juilliard-branded and performing-arts-themed items:
- Apparel — T-shirts, hats, fleece, pants, youth sizes, and accessories, including a dedicated Juilliard merch area with accepted-students, alumni, extension, graduation, and Juilliard Black Alumni Association items
- Gifts and accessories — bags and travel items, blankets, candy, cards and stationery, decals and magnets, drinkware, gift cards, holiday items, jewelry, keychains and pins, personal accessories, statues, toys and games, plush, puzzles, and miscellaneous items
Gift cards are listed among the gift options, which is a practical choice when you are unsure of a recipient's instrument or book preferences.
Sales and Timing
The store runs periodic promotions, which are worth checking before a larger purchase. Current examples shown on the site include 20% off Bärenreiter editions through November 8 (no code needed), a Curtain Call sale with 20–25% off select apparel, books, merchandise, and sheet music, and 20% off music accessories. Sale sections are separated into apparel, books, merchandise, and sheet music clearance, so discount stock is easy to scan.
How to Decide Where to Start
- Buying for a student or teacher: start with the instrument book section or the textbook lists, then check the Lifelong Learners' Collection for general reading.
- Restocking practice supplies: go directly to your instrument family under accessories; reeds, rosin, and valve oil sit in their own subcategories.
- Buying a gift: browse Juilliard merch and the gifts section, or choose a gift card if the recipient's tastes are unclear.
- Hunting for a deal: check the Curtain Call and clearance sections first, and confirm whether a current promotion (such as the Bärenreiter offer) applies to the edition you want before ordering.
The store does not publish pricing in the material available here, so treat listed promotions as the reliable signal and confirm current prices on the individual product pages.