What Marketing Programs and Majors Does the UConn Marketing Department Offer?

The UConn School of Business Marketing Department offers marketing study at three levels: undergraduate (majors, concentrations, and minors), graduate programs in marketing, and a Ph.D. in Marketing. The department's site organizes these under clear headings, and prospective students can use the linked Plans of Study page to see the detailed course sequence for undergraduate options. The department describes its approach as combining hands-on learning with research insights and an emphasis on socially responsible business practices.

Undergraduate Programs

The undergraduate section covers three related paths:

• Marketing majors — a full major within the School of Business.
• Concentrations — focused marketing tracks within a business degree.
• Minors — marketing study paired with another primary field.

The department points undergraduates to the School of Business Plans of Study page (undergrad.business.uconn.edu/academics/plans-of-study/) for the actual course requirements. That page is the right place to confirm which courses each option requires, rather than relying on the department homepage, which only names the categories.

How to check the requirements

1. Start at the Marketing Department site and open the Undergraduate Programs section.
2. Follow the Plans of Study link.
3. Match the plan listed there to the specific major, concentration, or minor you intend to declare.
4. Confirm the current requirements with a School of Business academic advisor before registering, since plans can be revised.

Expected result: a semester-by-semester list of required and elective courses for your chosen option.

Graduate Programs in Marketing

The department lists graduate programs in marketing as a distinct category, separate from the undergraduate offerings. The site does not publish admission criteria, deadlines, or tuition on the department page itself, so those details need to be confirmed through the graduate program's own pages or an admissions contact. If you are comparing graduate marketing options, treat the department page as a directory entry and verify format (full-time or part-time), length, and prerequisites directly with the program.

Ph.D. Program in Marketing

The department offers a Ph.D. in Marketing, listed as its own program area. This is the research-oriented doctoral path, consistent with the department's description of itself as made up of scholars in marketing and business law. Prospective doctoral applicants should look for faculty research areas and application requirements on the Ph.D. program pages, since the department homepage only confirms that the program exists.

Internships and Job Opportunities

Beyond degrees, the department maintains an Internship and Job Opportunities section aimed at both recruiters and students. Students looking for applied experience, and employers looking to recruit, can start there. This is a support resource rather than a degree program, but it is part of what the department offers and is worth checking alongside coursework.

Quick comparison

Common sticking points

• The department page is a directory, not a catalog. It names programs and links out; specific course lists live on the Plans of Study page.
• Don't assume costs or deadlines from the homepage. No tuition, fee, or application-deadline information appears there, so confirm with the relevant program office.
• Concentrations vs. minors are easy to confuse. Both are add-ons to a primary degree, but they differ in required credit volume; the Plans of Study page and an advisor will settle which fits your schedule.
• Check currency. Requirements change between catalog years, so verify against the year you are admitted.