What Messaging Channels Does Pushnami Support?
Updated
Pushnami supports three messaging channels: web push, SMS, and email. The platform positions itself as a leader across all three, and its core advertising network is built specifically around web push notifications. If your goal is to re-engage website visitors or monetize traffic through browser notifications, web push is the primary channel. SMS and email serve the broader lifecycle and retention side — nurturing an existing audience rather than acquiring one.
The Three Channels at a Glance
| Channel | Primary use | Where it fits |
|---|---|---|
| Web push | Re-engagement, traffic monetization, ad delivery | Browser-based notifications to a subscriber base |
| SMS | Customer nurturing and re-engagement | Messaging an opted-in audience directly |
| Customer nurturing and re-engagement | Lifecycle and retention campaigns |
The site describes the company as "the leader for web push, SMS, and email," with more than 20,000 brands using the platform to send 10 billion messages per month. That scale figure covers all three channels combined, not web push alone.
Web Push: The Core Channel
Web push is where Pushnami's identity is clearest. The homepage headline calls it "The Leading Push Advertising Network for Affiliates & Marketers," and the ad network itself is described as built "especially for marketers, affiliates, and agencies."
Two distinct groups use web push here:
- Publishers build and monetize a push subscriber base. More than 20,000 websites reportedly use Pushnami for this. The pitch is maintaining a connection with your audience and driving revenue through browser-based notifications.
- Advertisers and affiliates tap into the network to reach audiences. The stated terms are performance-based advertising (CPC, CPA, CPL) with zero setup fees, 10+ billion impressions available per month across 15 verticals, and 90%+ tier 1 traffic.
The network claims reach of over 100 million monthly active users. If you are an affiliate or marketer, this is the channel you would use to expand the reach of your offers.
SMS and Email: Lifecycle and Retention
SMS and email appear under the lifecycle and retention framing rather than the advertising network framing. The site groups them with the goal of keeping website traffic engaged and boosting a brand "with subscriber-based nurturing and messaging."
In practice, that means these channels are for audiences you already have — people who opted in — rather than for reaching new audiences through an ad network. The homepage does not break out separate impression counts, pricing, or setup terms for SMS and email the way it does for web push advertising, so treat the web push figures as channel-specific and the 10-billion-per-month figure as platform-wide.
Which Channel Fits Your Situation
- You have website traffic and want revenue from it → web push, via the publisher monetization path.
- You run offers and want to buy traffic → web push, via the ad network (CPC, CPA, or CPL).
- You want to nurture existing customers or subscribers → SMS and email, under lifecycle and retention.
One caveat worth noting: the site lists verticals and traffic tiers for the ad network but does not publish pricing, minimum spend, or contract terms on the homepage. The "zero setup fees" claim applies to the advertising side as stated; it does not tell you what you pay per click, action, or lead. You would need to request a demo or get started through the site to see actual rates and requirements.