What Photo, Video, and Design Products Does Meitu Offer?

Updated

Meitu Inc. presents itself as an AI-driven technology company centered on "beauty," and its product lineup splits into three practical groups: photo and video editing (Meitu, BeautyCam, Wink), design (Designkit), and video creation (Kaipai). The company's own product listing also names Picchi, Kumoo, WHEE, ZCOOL, RoboNeo, MVLAND, MeituHub, EveLab Insight, the Meitu AI Open Platform, and MT Lab. If you are choosing a tool for a specific task, the three groups below are the clearest starting point; the remaining names are listed on the site without descriptions, so their exact capabilities should be confirmed on each product's own page.

Photo and Video Editing

Product What the site says it does Fits when you need to…
Meitu World-renowned photo and video editing software Edit both photos and video in one familiar editor
BeautyCam Portrait photography Shoot or refine portraits with beauty-oriented processing
Wink AI video enhancement suite Improve the quality of existing video footage

These three overlap in the "beauty" theme but differ in input: Meitu is the general editor, BeautyCam is aimed at portrait capture, and Wink works on video enhancement rather than shooting.

Design

Designkit is described as "Design That Drives Results." That framing points to design work intended for output such as marketing or campaign material rather than personal photo retouching. The page does not list templates, formats, or export options, so check the product page before committing to a workflow.

Video Creation

Kaipai is positioned for "viral-ready talking videos" — that is, short videos built around a person speaking to camera. If your task is a scripted talking-head clip rather than editing existing footage, Kaipai is the listed match; for polishing footage you already have, Wink is the closer fit.

How to Choose

  • Editing photos and video together: start with Meitu.
  • Portrait-focused shooting and retouching: BeautyCam.
  • Upgrading video quality: Wink.
  • Producing design deliverables: Designkit.
  • Making talking videos: Kaipai.

The site does not publish pricing, platform availability, or feature limits for these products, so treat the table as a map of intent rather than a specification sheet. For anything beyond the one-line descriptions, open the individual product page linked from the Meitu products list.