What pricing plans does Attio offer and how do you choose?

Updated

Attio's website links to a dedicated pricing page at attio.com/pricing, and the product demo on the homepage references a Pro plan — the plan a six-seat team chooses in the sample sales conversation. That's the extent of what the public site confirms about paid tiers. If you're evaluating Attio, treat the pricing page as the authoritative source for current plan names, seat minimums, and feature gates, and use the two signals below to frame the decision: workflow automations and seat count.

What the site actually confirms

Signal Where it appears What it tells you
Pricing page exists Linked as "Pricing" in site navigation Plan tiers and current rates live there, not on the homepage
Pro plan Demo transcript ("Six, on the Pro plan") At least one named tier above free
Workflow automations Same transcript ("covers the workflow automations you flagged") Automations are a plan-level consideration, not universal
Free start "Start for free" call to action A no-cost entry point exists, but its limits aren't stated on the homepage
Migration support Transcript ("we'll map it during onboarding") Data migration is handled during onboarding, not self-serve

The homepage does not publish prices, seat minimums, or a feature-by-tier breakdown. Don't assume the free tier covers automations or that Pro is the only paid option — check the pricing page before committing.

How to choose a plan

Work through these four questions in order. Each one maps to something the site or demo actually surfaces.

1. How many seats do you need?

The demo scenario is a six-person team moving off spreadsheets. Seat count is the first variable because most CRMs price per seat, and the transcript treats "how many seats" as the opening qualification question. Count everyone who will log in and touch records — not just quota-carrying reps.

2. Do you need workflow automations?

The demo explicitly ties automations to the Pro plan. If your team runs manual follow-ups, lead routing, or renewal reminders today, automations are likely the feature that pushes you off the free tier. If you're a small team doing everything by hand, start free and upgrade when the manual work becomes the bottleneck.

3. Do you have existing deal history to migrate?

The transcript shows migration handled during onboarding with a checklist. If you're coming from spreadsheets or another CRM, ask during the sales conversation what migration covers and whether it's included at your tier — the homepage doesn't say.

4. Are you evaluating the agentic features?

Attio markets itself as "the CRM for agentic revenue," with agents that prospect, score companies, and write results back to records. The homepage shows an agent ranking companies by engagement drop-off and pushing health scores into Attio. These capabilities are the product's differentiator, so confirm which tier unlocks them before you decide — the site doesn't map agents to plans.

A practical path

  1. Open attio.com/pricing and note the current tiers, per-seat rates, and which features each includes.
  2. Start free if you want to test the core CRM with your real data before paying.
  3. Book a demo or talk to sales if you need automations, migration, or agent features — the demo transcript shows this is where seat count, plan level, and migration get worked out.
  4. Ask specifically: which tier includes workflow automations, what migration support is included, and whether agent features are metered or bundled.

Common sticking points

  • Assuming the homepage answers pricing. It doesn't. The pricing page is the only place with current numbers.
  • Confusing "start for free" with "free forever." The site offers a free start but doesn't state ongoing limits.
  • Overlooking migration. Moving deal history is part of onboarding, so raise it early rather than after you've signed.
  • Buying seats before testing. Start free with a small group, confirm the workflow fits, then scale seats.