What Reports and Consulting Services Does Pedigree Matching Provide?
Updated
Pedigree Matching offers two main ways to work with its bloodline-matching method: fixed-format reports you can order directly, and consulting arrangements built around your own breeding or buying decisions. The site lists standard reports, custom horse reports, retainer packages, and published works by owner Norman Hall. If you want a one-off analysis of a specific horse or sale, the reports are the entry point; if you want ongoing input across a breeding season or a purchase campaign, the retainer and custom services are the relevant option. Exact prices are not stated on the page, so you will need to inquire before committing.
Reports and services
The site groups its offerings under Reports & Services, describing them as "retainer packages and custom reports on breeding, ratings, pedigree matching and so much more."
Standard reports
Standard reports are the fixed-format product line. Based on the site's own description, they cover:
- Breeding — analysis tied to sire and dam selection
- Ratings — performance ratings assigned to horses
- Pedigree matching — the core bloodline comparison between sire lines and dam lines
The site also publishes sale reports, which it describes as listing "all of the yearlings with correct pedigrees and listed according to their performance rating." These are positioned as a tool "to avoid mistakes and help you focus on the best in each sale," and the page notes sale reports are available for all North America sales, with a dated example of August 30, 2026. If your main task is screening a yearling sale rather than planning a mating, this is the report type to ask about first.
Custom horse reports
Custom horse reports sit alongside the standard reports. The distinction the site draws is between a fixed report format and work built around a specific horse or situation. If you have a particular mare, sire, or prospect you want assessed rather than a catalogue-wide screen, this is the category to request.
Consulting and retainer packages
Consulting is offered through retainer packages, meaning an ongoing arrangement rather than a single deliverable. Norman Hall is identified as the owner and operator and as a Performance Horse Consultant. The retainer framing suggests the service is aimed at people making repeated decisions — multiple matings, multiple purchases, or a season-long plan — rather than a single question.
Publications
Beyond reports, the site lists Publications: works written and published by Norman Hall, described as resources for those interested in pedigree matching. These are a separate product from the reports and services, and are worth checking if you want to understand the method before paying for analysis.
Software: PM Equine
Hall also developed PM Equine, described as pedigree software for all performance horse breeds. The site's tutorial section highlights two features in particular:
- Creating a performance rating for any horse
- Selecting a sire for your mare "at the click of a button"
The tutorial is framed around the ideas of "Percentages – Patterns – Profiles." If you would rather run the matching logic yourself than commission a report, the software is the relevant path; the reports and consulting are for those who want the analysis done for them.
Breeds covered
The site states the pedigree-matching approach has been applied across performance horse types including Standardbred, Thoroughbred, Quarter Horse, Arabian Horse, and Tennessee Walking Horse. News is organized by those same breed categories, plus an all-horse feed. If your breed is one of these, the existing report formats and sale reports are likely to map onto it directly.
How to order or inquire
The page provides two routes:
- Order Now links, which appear alongside the reports and services sections
- Direct contact: phone 1-902-628-5581 (Canada), email [email protected], or mail to Box 571, Charlottetown, PE, Canada, C1A 7L1
Because the site does not publish prices or a checkout process on this page, treat the Order Now links as the start of an inquiry rather than a confirmed instant purchase. For retainer and custom work especially, expect to describe your horse, breed, and goal before getting a scope and cost.
Choosing between the options
| Your situation | Likely fit |
|---|---|
| Screening a specific yearling sale | Sale reports |
| One horse, one mating or purchase decision | Standard or custom horse report |
| Ongoing breeding or buying program | Retainer package / consulting |
| Want to run the analysis yourself | PM Equine software |
| Want to learn the method first | Publications |
A practical sequence: read the publications or watch the PM Equine tutorial to understand what "percentages, patterns, and profiles" mean in practice, then decide whether you want a report on a specific horse or a retainer for repeated decisions. Contact the site directly for current pricing and turnaround, since neither is stated on the page.