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EnglishWhat Research and Marketing Resources Does America's Newspapers Provide?
Updated
America's Newspapers (newspapers.org) offers members a set of research and sales-support resources centered on local newspaper audience data, voter engagement, media trust, and AI. Based on the site's navigation, these include the Local Newspaper Study and its "Newspapers Deliver Engaged Voters" materials, a Trust in Media Study, AI research, customized sales materials, and recorded webinars. The site presents these as member resources, so access may depend on membership status.
Research Resources
The site groups its research under a dedicated section, with these named items:
- AI Research — listed as a standalone research topic.
- Trust in Media Study — a study on public trust in media.
- Newspapers Deliver Engaged Voters — materials connecting newspaper readership with voter engagement.
- Local Newspaper Study — presented with an overview page, customized sales materials, and a webinar recording.
Local Newspaper Study and Sales Materials
The Local Newspaper Study appears to be the most developed resource: the navigation lists an overview, customized sales materials, and a webinar recording ("view recording"). This suggests the study is packaged for use in advertiser conversations rather than as raw data alone.
Webinar Recordings
A recording of the Local Newspaper Study webinar is linked from the research section, and the site also maintains an "Archived Webinars" area, including a "5-Part Digital Sales Training" marked as archived. These are useful if you want the presentation context behind the data rather than just the summary.
Marketing and Sales Support
Beyond research, the site lists:
- Marketing Campaigns under a Marketing section.
- Customized Sales Materials tied to the Local Newspaper Study.
- Newsletters (Tuesday/Friday) and a newsletter signup for industry updates.
The customized sales materials are the most directly usable item for member publications building advertiser pitches around local newspaper audiences.
Advocacy and Industry Context
The research sits alongside advocacy work that members may want to reference: the Community News & Small Business Support Act, the Journalism Competition and Preservation Act, a Legal Fund, Equal Pay Resources, Digital Equity (advocacy and litigation), Freedom of the Press, and Public Notice. Editorials, cartoons, and industry viewpoints are also collected there.
Events and Training
The events section lists America's Newspapers Conferences, an Industry Calendar of Events, the 2027 Mega-Conference, September Meetings in Washington, D.C., and Archived Webinars. The archived digital sales training is relevant if your goal is practical sales skills rather than research data.
How to Decide What to Use
| If your goal is… | Start with… |
|---|---|
| Advertiser pitch on local audience | Local Newspaper Study overview and customized sales materials |
| Civic/voter-related advertising angle | "Newspapers Deliver Engaged Voters" materials |
| Responding to trust-in-media questions | Trust in Media Study |
| Understanding AI's role in the industry | AI Research |
| Sales team training | Archived webinars, including the 5-Part Digital Sales Training |
Because the site organizes these as member offerings, confirm membership and access terms through the Join or Contact Us pages before planning around a specific study or sales kit.