What Results and Feedback Does Picasso Claim for App Store Screenshots?

Updated

Picasso (getpicasso.com) states that screenshots created with it "typically boost your product page conversion rate by 32%," and backs that claim with a set of viewing-behavior statistics plus developer testimonials. Treat the 32% figure as a vendor claim rather than an independently verified benchmark: the site presents it without a cited study, sample size, or methodology, so it is best read as a directional signal that screenshot quality matters, not a guaranteed outcome for your app.

The numbers Picasso cites

Picasso frames its pitch around how little attention App Store visitors give to a product page:

Claim What it implies for your screenshots
Only 2% read the app description The description is doing little conversion work; visuals carry the page
50% only look at the first 3 screenshots Your first three images need to communicate the core value
60% look for less than 3 seconds Each screenshot must be legible at a glance
Well-optimized screenshots can lift conversion by 30% or more The upside is framed as large enough to justify a dedicated tool

The site also references "Memento's Product Page Optimization" as the source context for these figures. The 32% headline and the "30% or more" line are consistent with each other, but neither comes with a published breakdown of which apps, categories, or baseline conversion rates were measured.

What the workflow claims to deliver

The product's stated value is speed and consistency rather than design originality. Per the site, the process is three steps:

  1. Take screenshots in the simulator or on a real device. Picasso reads the screenshot's dimensions to decide which device frame to apply.
  2. Edit by dragging the screenshot onto a new document's canvas and customizing there.
  3. Export to the filesystem, organized and ready for App Store upload.

The editor features the site highlights are automatic device frames, adding images to screenshots, and spanning a single item across multiple screenshots. It explicitly says no design experience is needed to start. Requirements listed are iOS 17 or macOS 14 (Sonoma).

Two capabilities matter if you ship in many markets or on many device sizes:

  • App Store Connect upload: Picasso says it uploads each screenshot for each display type and locale, and verifies they processed properly and in the correct order — replacing one-by-one manual uploads.
  • Localization: bring an .xcstrings file and Picasso generates screenshots in any language, which you then add to the localized listing.

Frame support is listed at 40+ devices across iPhone, iPad, Mac, Apple Watch, Apple TV, and Vision Pro, including specific models such as iPhone 15 Pro, iPhone SE, iPad Air, iPad mini, MacBook Air, iMac 24", Apple Watch Ultra, and Apple TV.

What developers say

The site quotes two named developers, both five-star:

  • Michael Ullman (Eye Chart App): calls screenshot creation "one of the most inconvenient parts of Apple development" and says Picasso "makes it easy."
  • Timo Eichelmann (Companion for SwiftUI): says making screenshots for many devices "can be nerve racking but with Picasso it's easier than ever," and recommends trying it.

Both testimonials speak to effort saved and ease of use — not to measured conversion gains. That gap is worth noting: the 32% claim is the vendor's, while the social proof covers workflow convenience.

How to decide whether the claims apply to you

The claims are most relevant if you publish on multiple Apple platforms or in multiple languages, where manual screenshot production and App Store Connect uploads are the biggest time sink. They are least verifiable if you want a specific expected lift for your app — the 32% figure is an average-style claim with no published basis, and your result will depend on your current screenshots, category, and traffic.

A practical way to test it: capture your current conversion rate in App Store Connect, rebuild your first three screenshots in Picasso (since half of visitors reportedly see only those), and compare over a comparable period. The site's own framing — first three screenshots, under three seconds of attention — tells you where to concentrate the effort regardless of which tool you use.