What Results Do Brands Report from Bazaarvoice Ratings, Reviews, and UGC?

Bazaarvoice publishes customer stories showing higher conversion and revenue per visitor when shoppers engage with reviews, plus high review-submission rates from sampling programs. These are vendor-published case studies, not independent benchmarks, so treat the numbers as directional evidence of what review and UGC programs can produce rather than as guaranteed outcomes. The figures below are the ones Bazaarvoice reports on its own site.

Reported outcomes by brand

Molton Brown: engagement correlates with higher value

Molton Brown reports a 54% lift in revenue per visitor and a 43% lift in conversion rate when customers engage with reviews. Alice Clarke, Global Digital Analyst at Molton Brown, frames reviews as a way to bring the in-store sensory experience online so customers "make confident purchases." The comparison is between shoppers who interact with review content and those who don't, so it reflects a correlation among engaged visitors rather than a controlled test.

Gladiator and Burt's Bees: sampling drives review volume

Both brands used product sampling to seed reviews. Gladiator reports that 93% of customers who received a sample went on to submit a review; Michelle Wodarczyk of Gladiator notes that a shopper's first experience is often reading reviews, which made syndication to retail partners' sites a priority. Burt's Bees reports that 94% of sampled customers submitted a review within two weeks, producing more than 300 reviews. Taylor Steele, Assistant E-commerce Manager, describes Bazaarvoice as a continuing partner as the brand expands its product line.

Dole: reviews for product launches and engagement

Dole, a fresh fruit and packaged foods producer, uses reviews to showcase new products, improve existing ones, and increase engagement with recipes on its website. Molly Garris, Senior Manager of E-commerce Marketing, credits ReviewSource with growing the brand's review count "by the thousands" and describes the program as straightforward to run.

Platform scale Bazaarvoice cites

Bazaarvoice describes itself as a UGC platform that collects, syndicates, and optimizes ratings, reviews, photos, and video across retailers. On its site it reports:

• 13,000+ global brands and retailers using the platform
• 1B+ authentic reviews, photos, and videos
• 18B+ shopper touchpoints enabled
• 3.1B+ peak monthly shoppers
• 21M+ network of creators and influencers

These are platform-level figures, not per-customer results, and they don't tell you what a specific brand should expect.

How to read these numbers before deciding

• They are vendor-published. Each story comes from Bazaarvoice's own marketing, so selection bias is likely: brands with weak results rarely appear in case studies.
• Lift figures are engagement comparisons. Molton Brown's 54% and 43% compare review-engaged shoppers with others. Engaged shoppers may already be further along in the buying decision, so part of the gap may not be caused by reviews.
• Sampling results depend on program design. The 93% and 94% submission rates come from incentivized sample programs with a selected group of consumers; a general review-request email will typically perform differently.
• Match the metric to your goal. If you need review volume for retail partner sites, the Gladiator and Burt's Bees examples are the closest analogues. If you want conversion impact on your own site, Molton Brown's engagement comparison is more relevant.

To judge fit for your own program, ask a vendor for results from brands in your category and, where possible, run a controlled comparison—for example, review-engaged vs. non-engaged visitors on your own traffic—rather than relying on published case studies alone.