What Results Have Brands Achieved with Criteo's Commerce Media Platform?

Criteo's own site highlights one concrete customer outcome: Wine Country Gift Baskets reported +28% ROAS year over year during the holiday period using Criteo's GO solution, alongside +13% media spend and a +10% average cart value. That is the only quantified result published in the page material available here, so treat it as a single proof point rather than a benchmark you can assume for your own account.

The Published Case at a Glance

Two things are worth reading carefully. First, the ROAS figure is a year-over-year comparison, not a lift measured against a holdout or a control group — so it reflects performance versus the brand's own prior holiday season, not proof that Criteo alone caused the gain. Second, media spend rose at the same time, which means the ROAS improvement happened while the brand was investing more, not by cutting budget.

The cart-value increase is the more interesting signal for retail advertisers: it suggests the campaign reached shoppers who bought larger baskets, which is the kind of outcome you would want to verify against your own average order value before scaling.

What Criteo Says It Does to Drive These Results

Criteo positions its platform around three claims on the page:

• Commerce AI — ad optimization powered by machine learning trained on commerce data.
• The world's largest set of commerce data — the stated input behind that AI.
• Engage shoppers across their entire journey — coverage from discovery through purchase rather than a single touchpoint.

The page also references "award-winning technology," but no specific award, category, or year is given in the available material. If recognition matters to your evaluation, ask the Criteo team for the specific awards and dates rather than relying on the general claim.

How to Use This Evidence in Your Evaluation

A single case study is a starting point, not a decision. To judge whether these results are relevant to you:

1. Match the vertical. The published example is food and drinks (gift baskets), a seasonal, high-consideration purchase. Ask for cases in your own category.
2. Match the season. Holiday-period results can differ sharply from baseline months. Request full-year performance data, not just peak-season figures.
3. Ask how ROAS was measured. Confirm whether the +28% was incremental (test vs. control) or simply year-over-year, and what attribution window was used.
4. Check the spend context. A +13% spend increase alongside higher ROAS is a good sign, but ask what happened to total revenue and margin, not just return on ad spend.
5. Request references. Ask to speak with advertisers of similar size and category before committing budget.

Bottom Line

The verifiable proof point from Criteo's site is Wine Country Gift Baskets' +28% ROAS year over year with +13% media spend and +10% average cart value during the holidays. It is a credible directional signal for seasonal retail campaigns, but it is one data point from one advertiser. Use it to frame questions — about incrementality, category fit, and off-season performance — rather than as a forecast for your own results.