What SEO and Marketing Services Does Screaming Frog's Agency Offer?

Screaming Frog is a UK-based SEO agency that also develops the Screaming Frog SEO Spider and Log File Analyser tools. Its agency side covers search engine optimisation, pay-per-click management, social media marketing, content marketing, link building, Google Ads, audits, analytics, consultancy, technical SEO, digital copywriting, digital PR and AI search optimisation. The service list is aimed at both large brands and small to medium-sized enterprises, so the practical question is usually which of these services fits your situation rather than whether the agency offers a broad menu.

Core search services

The agency's two headline disciplines are organic search and paid search. The site describes the team as running "remarkably successful search engine optimisation (SEO) and paid search (PPC) campaigns using a unique blend of data, technology & creativity."

• Search engine optimisation — improving visibility and performance in organic search results.
• Pay per click management — running and managing paid search campaigns. The site lists this as a distinct service with its own page.
• Google Ads — listed separately from PPC management, which suggests campaign-level work on the Google Ads platform specifically.

If your goal is to grow qualified traffic and you are deciding between organic and paid channels, these are the two entry points. Organic work tends to suit businesses building durable visibility; paid search suits businesses that need traffic and conversion data quickly. The agency presents both as part of one search strategy rather than competing options.

Content, links and social

Beyond search, the agency offers services that support how pages earn visibility and trust:

• Content marketing — planning and producing content as a marketing channel.
• Digital copywriting — writing for web pages and campaigns.
• Link building — earning inbound links, a long-standing off-page SEO activity.
• Social media marketing — managing presence and activity on social platforms.
• Digital PR — earning coverage and mentions online, often used alongside link building.

These services are relevant when your site has technical foundations in place but needs stronger content, more authoritative links, or broader brand visibility. They are also commonly combined with SEO campaigns rather than bought in isolation.

Technical SEO, audits and analytics

This is where the agency's tool-building background shows most clearly. The site lists:

• Technical SEO — fixing crawlability, indexation and site architecture issues.
• Audits — structured reviews of a site's search performance and health.
• Analytics — measurement and reporting work.
• Consultancy — advisory support rather than full campaign delivery.

A technical SEO audit is often the first engagement for sites with large page counts, migration histories or unexplained drops in organic visibility. Because the same company develops the SEO Spider crawler and Log File Analyser, technical work is a natural fit for its agency team. The tools themselves are sold separately: the SEO Spider can be downloaded for free, with a paid licence for additional features, and pricing pages exist for both the SEO Spider and the Log File Analyser. The site does not state agency service prices, so treat tool pricing and agency pricing as separate questions.

AI search optimisation

The service list includes AI search optimisation, reflecting the shift toward AI-generated answers and AI-assisted search. If part of your audience now discovers products through AI tools rather than classic result pages, this is the service to ask about specifically. The site lists it as a service but does not detail deliverables, so request a scope description before committing.

Choosing between the agency and the tool

Screaming Frog's dual identity creates a common decision: hire the agency, or just use the SEO Spider yourself. The site's own framing helps separate them.

The tool and the agency are not mutually exclusive. Many teams use the crawler for their own checks while bringing in agency support for strategy, content or paid campaigns. The site notes the SEO Spider is "trusted by thousands of SEOs and SEO agencies worldwide for technical SEO audits," which is a signal of the tool's standalone role.

What to confirm before engaging

The site does not publish agency pricing, contract terms or service-level details, so these need to be established directly. When you get in touch, ask for:

1. Scope by service — which of the listed services are included in a proposed engagement, and which are add-ons.
2. Deliverables and cadence — for example, whether an audit is a one-off document or part of ongoing technical SEO work.
3. Measurement — how analytics and reporting will be structured, and which KPIs apply to SEO versus PPC.
4. Tool versus service — whether any part of the engagement depends on a paid SEO Spider or Log File Analyser licence, and who holds it.
5. Fit for your size — the agency states it works with large brands and SMEs, so confirm that your budget and site scale match the team assigned to you.

A client testimonial on the site, from Simon Goble at DogBuddy, describes the team as a "go-to SEO agency" across two different industry sectors. That is a useful signal of repeat engagement, but it is one reference; ask for examples in your own sector.

The short answer: Screaming Frog's agency covers the full search marketing stack — SEO, PPC, content, links, social, technical audits, analytics, consultancy, digital PR and AI search optimisation — backed by tools it builds itself. Match the service to your gap, confirm scope and pricing directly, and decide separately whether you need the agency, the software, or both.