What SEO Tools Does SE Ranking Include?
SE Ranking bundles four groups of tools into one platform: core SEO tools (Rank Tracker, Keyword Research, On-Page SEO Checker, Website Audit, Competitor Analysis, Backlink Checker), AI search tools (trackers for AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity, plus ChatGPT and AI Mode ad trackers), content and local marketing tools, and agency-facing extras like the Agency Pack, SEO Report Generator, Lead Generator, and White Label. If your work spans classic rankings, AI answer visibility, and client reporting, the platform covers all three in one subscription. If you only need one narrow function, a single-purpose tool may be cheaper.
Core SEO tools
These are the day-to-day tools for research, optimization, and monitoring:
| Tool | What it does |
|---|---|
| Rank Tracker | Monitors keyword positions over time |
| Keyword Research | Builds and expands keyword lists |
| On-Page SEO Checker | Audits individual pages for optimization issues |
| Website Audit | Crawls a site for technical problems |
| Competitor Analysis Tool | Benchmarks your site against competitors |
| Backlink Checker | Reviews and analyzes backlink profiles |
A typical workflow: pull keywords in Keyword Research, run Website Audit to clear technical blockers, use On-Page SEO Checker on priority pages, then track results in Rank Tracker. The SEO Dashboard pulls these signals together, and the Keyword Grouper helps consolidate large keyword sets into topic clusters.
AI search and visibility tools
This is the part of the platform aimed at AI-era search rather than traditional SERPs. The AI Search Toolkit includes:
- AI Overviews Tracker
- AI Mode Tracker
- ChatGPT Tracker
- Gemini Tracker
- Perplexity Tracker
- ChatGPT ads tracker
- AI Mode ads tracker
Alongside these, SE Visible (the AI visibility product) analyzes how your brand appears across five major AI engines — tracking mentions, sentiment, and share of voice, benchmarking competitors, and showing the prompts and sources behind AI answers. The stated purpose is to validate visibility rather than just track it, giving cross-channel context across SEO, GEO, and social.
Content, local, and agency tools
- Content Marketing Tool and Content Editor for planning and drafting
- AI Writer for generating copy
- Local Marketing tools for location-based visibility
- Agency Pack — the bundle for agencies managing multiple clients
- SEO Report Generator and White Label for branded client reporting
- Lead Generator for prospecting
Integrations and API access
SE Ranking exposes its data through an API with dedicated endpoints: Keyword Research, Backlinks, Domain Analysis, Rank Tracker, Website Traffic, Website Audit, and AI Visibility. There is also an MCP option and prebuilt "skills" for Claude covering SEO, marketing, and content tasks. This matters if you want SE Ranking data inside your own stack, dashboards, or AI workflows rather than only in the SE Ranking interface.
How to decide
- Choose SE Ranking if you want core SEO, AI visibility tracking, and agency reporting in one place, or if you need API/MCP access to feed data into other systems.
- Look elsewhere if you only need one function — for example, just backlink data or just rank tracking — since a single-purpose tool will likely cost less.
- Check before committing if you're an agency: the Agency Pack and White Label features are the deciding factors for client work, and pricing tiers differ between platform plans and API plans.
The site lists a free trial and states no credit card is required to start it, and the platform is used by 40,000+ agencies according to its own page. For current plan limits and prices, check the Pricing section directly, since those details aren't specified in the available page content.