What services does CTI Digital offer?
Updated
CTI Digital is a Manchester-based full-service digital and marketing agency that positions itself as a partner for "experience, growth and digital transformation." Its services fall into five groups: Web Design & Build, Paid Media, Digital Marketing, Strategy, and AI & Innovation. If you need one agency to cover both the build side (websites, apps, UX) and the demand side (SEO, paid media, content, CRM), this structure is designed for that. If you only need a single narrow deliverable, the agency's own framing — "services that scale… designed to flex with you" — suggests it also takes on discrete projects, but the site does not publish package sizes or pricing, so scope and cost have to be confirmed directly.
Web Design & Build
This is the core build practice, covering:
- CMS websites — content-managed sites, including the relaunch work referenced for Right at Home
- Ecommerce websites — online stores
- Apps — application design and build
- UX design — user-centric experience work
- CRO — conversion rate optimisation, cited in the Aldermore Bank engagement
- Support & hosting and continual enhancement — ongoing maintenance and iterative improvement after launch
The stated goal is to "attract, engage and convert your audience," so the build work is framed around commercial outcomes rather than design alone.
Paid Media
- Paid search
- Paid social — used in the Astonish campaign, which the agency reports as a 215% increase in orders
- ChatGPT Ads
CTI describes its paid media as "AI-powered campaigns" that also gather customer insights feeding into product development, pricing strategy and long-term planning. That's a broader claim than pure acquisition: the pitch is that campaign data becomes an input to business planning.
Digital Marketing
- Content
- Data & analytics
- Email & CRM
- SEO
- GEO / AI visibility — optimising for visibility in generative and AI-driven search surfaces
- Social & influencer
The stated aim is to "gain and retain customers" through tailored campaigns, which places retention channels (email, CRM) alongside acquisition ones (SEO, social).
Strategy
- Digital transformation
- Technology selection
- Strategy
Delivered through "collaborative consultation and strategic planning" — this is the front-end layer for organisations that need direction before committing to a build or campaign programme.
AI & Innovation
- AI strategy
- Private AI & LLMs
- Interactive experiences
CTI frames this around ROI from AI, offering training, innovation workshops, implementation advice, or ongoing management of an AI stack. The "private AI & LLMs" item is the most specific signal here: it points to internally hosted or controlled model deployments rather than only public tooling.
How to decide whether it fits
| If your need is… | Relevant service area |
|---|---|
| A new or rebuilt website, store or app | Web Design & Build |
| More conversions from existing traffic | CRO, UX Design |
| Paid acquisition across search and social | Paid Media |
| Organic growth and AI-era visibility | SEO, GEO / AI Visibility, Content |
| Retention and lifecycle messaging | Email & CRM, Data & Analytics |
| Direction before committing budget | Strategy, Technology Selection |
| Internal AI adoption or private model deployment | AI Strategy, Private AI & LLMs |
Two practical checks before engaging: the site gives no pricing signals, so budget fit must be established in conversation; and the published case results (215% order increase for Astonish, £5.9m revenue boost for Aldermore Bank, 150% engagement lift for Right at Home) are agency-reported outcomes, useful as evidence of the type of work done rather than as forecasts for your own project.