What Support Programmes Does Fáilte Ireland Offer?

Updated

Fáilte Ireland (failteireland.ie) offers a range of supports for tourism businesses, organised by what you're trying to achieve. The named programmes include F&B 360° (food and beverage), the Climate Action Programme, and the Find Yourself on a Short Break campaign toolkit, alongside broader funding, training, expert advice and toolkits. The right one depends on your sector and your goal — start-up, competitiveness, growth, team development, or sustainability.

How the supports are organised

The site groups its business supports three ways, so you can navigate by whichever fits your situation:

  • By Support Type — funding, training, expert advice and toolkits
  • By Sector — including food and beverage and other tourism sectors
  • By Goal — start my business, become more competitive, grow my business, develop my team

If you already know your objective, the "By Goal" route is the fastest way in.

Named programmes and what they involve

F&B 360° — for food and beverage businesses

Aimed at building commercial resilience in food and beverage. According to the site, it includes:

  • One-to-one support
  • A customised roadmap
  • Clinics for specific food and beverage challenges
  • A suite of expert masterclasses

The stated purpose is to increase profitability. The entry action on the site is "Express interest" — so this is an expression-of-interest route rather than a direct application.

Climate Action Programme — for cost and sustainability

Designed to help you reduce costs and improve profitability while cutting emissions. It offers:

  • Expert guidance
  • Practical tools
  • A tailored sustainability action plan

The stated outcomes are improved cost efficiency, reduced emissions, and future-proofing your business. The entry action is "Apply now".

Find Yourself on a Short Break — marketing toolkit

A campaign toolkit for reaching people planning a short break. It provides:

  • Campaign toolkits
  • Imagery
  • Promotional assets

The goal is to help you showcase your business and inspire more short-break bookings across Ireland. This is a self-serve marketing resource rather than a structured programme.

Choosing by goal

Your goal What the site points you to
Start a business Early-stage support to build your business
Become more competitive Expert advice to deliver more value and improve performance
Grow your business Funding, sales opportunities and market insights
Develop your team Skills building, confident recruitment, staff retention
Improve food & beverage profitability F&B 360° (express interest)
Cut costs and emissions Climate Action Programme (apply)
Reach short-break visitors Find Yourself on a Short Break toolkits and assets

Research and insights to support decisions

Fáilte Ireland also publishes data and analysis you can use for planning. Examples listed on the site include:

  • Business of Tourism Report 2026 — key tourism data, trends and business opportunities from 2025 performance (July 2026, 5 min read)
  • Irish Tourism Quarterly Economic Update March 2026 — benchmark your business with 2025 data and plan for 2026 (March 2026, 4 min read)
  • Summer travel in 2025: what visitor choices mean for your business — planning value, experiences and off-peak demand (November 2025, 22 min read)
  • Decoding Gen Z on the Move — shaping experiences, content and offers (September 2025, 5 min read)

There are also case studies showing how businesses applied these supports — for example, how Alive Outside adventure centre transformed its outdoor business with digital, and a career path from hospitality training to the Guinness Storehouse.

Practical next steps

  1. Decide your primary goal (start, compete, grow, team, sustainability, marketing).
  2. Use the "By Goal" or "By Sector" filter on failteireland.ie to shortlist relevant supports.
  3. For F&B 360°, submit an expression of interest; for the Climate Action Programme, apply directly.
  4. For marketing assets, download the Find Yourself on a Short Break toolkits and imagery.
  5. Check the research and insights section before committing budget, so your plan reflects current visitor data.

One caveat: the site describes what each programme offers but does not state eligibility criteria, deadlines or costs on the pages summarised here. Confirm those details on the individual programme pages before applying.