What survey types and delivery channels does SightMill support?

SightMill supports six ready-made survey templates — NPS, CSAT, CES, eNPS, smiley icon, and star rating surveys — and can deliver any of them by email, on your website, by SMS, QR code, link, or API. That combination is the core of the platform: you pick a survey format, push it out through whichever channel fits the moment, and then read the results back as a business metric plus automated theme and sentiment analysis.

Survey types available as ready-made templates

SightMill ships with pre-built templates rather than requiring you to design each survey from scratch. The documented set covers the standard customer and employee experience metrics:

The distinction matters when you choose: NPS and eNPS are relationship metrics suited to periodic tracking, while CSAT, CES, smileys, and stars are better aimed at a single recent interaction. SightMill's own framing is that you generate "your business metric (your Net Promoter Score, CSAT or CES score)" from the responses, so the template you pick determines which metric you end up tracking.

Delivery channels

Surveys can be distributed through six documented routes:

• Email — send a survey to a contact list or trigger it from a workflow.
• Website — embed a responsive survey directly on your site.
• SMS — reach customers on mobile without an app.
• QR code — useful for in-person touchpoints such as events, receipts, or signage.
• Link — a plain shareable URL for any channel you already use.
• API — trigger surveys from your own application or internal systems.

For training and event providers, the QR code and SMS routes are the practical ones, since delegates can respond on their phones in the room. For software and services businesses, email and website embeds tend to carry most of the volume.

What happens to the responses

Collection is only half the platform. SightMill applies automated analysis to the feedback so you can break trends down by:

• Product — which offerings are driving positive or negative sentiment.
• Customer segment — whether a particular type of customer feels differently.
• Team — which internal group owns the experience being rated.
• Themes and sentiment — what people are actually talking about, beyond the numeric score.

If location matters to you, SightMill can connect to geo-targeting tools such as VisitorLogic.co so you can view feedback by geography. That is an integration rather than a built-in capability, so treat it as a condition to check if regional analysis is a requirement.

Fitting SightMill into your existing stack

SightMill states that it works with your existing systems, with integrations to connect thousands of platforms including CRM, helpdesk, and business systems, plus APIs for building your own application. In practice this means the survey trigger and the response data can live inside tools your team already uses, rather than requiring a separate workflow.

The platform is aimed at growth businesses across financial services, professional services, retail, education, technology, and government — sectors where a recurring satisfaction metric and a route to act on it are both needed.

Choosing between the options

If you are deciding what to deploy first, the useful questions are:

1. Are you measuring a relationship or an interaction? Relationship → NPS or eNPS. Interaction → CSAT, CES, smileys, or stars.
2. Where does the customer already are? In their inbox → email. On your site → website embed. In person → QR code. In your own product → API.
3. Do you need to act in real time? SightMill positions real-time action on feedback as a core capability, which favours channels where responses arrive immediately, such as website embeds and SMS.

Pricing and plan limits are not covered in the available material, so check the pricing page directly before assuming which templates or channels are included at your tier.