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EnglishWhat the Life at Home Report Is on IKEA Global
Updated
The Life at Home Report is IKEA's research publication on how people live at home, and on ikea.com it appears as a featured editorial item under the heading "The role of home in a changing world — Life at Home Report 2026." The global site presents it as one part of its broader home-life content, alongside design inspiration, product collections and designer stories. If you want to understand how IKEA frames home life as a subject of study rather than just a place to buy furniture for, this is the section to look at.
What the global site actually shows
The ikea.com homepage is organized around a few recurring content types. The Life at Home Report sits within the editorial stream, not the shopping catalog. On the page, it appears as a titled feature rather than a full report with charts, methodology or downloadable data.
What the page evidence supports:
- Title as shown: "The role of home in a changing world"
- Label: "Life at Home Report 2026"
- Placement: within the homepage's rotating editorial content, near home office and study-related features
What the page evidence does not show: sample sizes, survey countries, publication format, or whether the full report is downloadable. Those details would need to be checked on the report's own page.
How it fits with the rest of the site
The report is one of several ways ikea.com treats the home as a topic of observation. The same homepage groups content into recognizable buckets:
| Content type | Example on the page | What it offers |
|---|---|---|
| Life at Home research | Life at Home Report 2026 | Framing of home life trends |
| Practical inspiration | Study, hobby and home office ideas | Tips for making spaces work |
| Product collections | KUNGSCISSUS, ANNIKEN, FREDRIKA, KOMPISHÄNG | New ranges and materials |
| Designer stories | David Wahl, Friso Wiersma, Sarah Fager and others | Background on how products are made |
| Brand heritage | 30 years of FRAKTA | Product history |
The report's distinct role is that it doesn't sell a specific product. It sets a theme — in this case, how home functions are shifting — that the rest of the content then responds to with rooms, storage and furniture.
What you can reasonably expect to get from it
Based on how the site frames it, the report is aimed at readers who want context rather than instructions. Useful reasons to seek it out:
- You're researching how home use is changing (work, study, play in the same space) and want a citable industry perspective.
- You're planning content, teaching or design work and want IKEA's own framing of household trends.
- You want to see which themes IKEA considers important enough to publish research on, since those themes tend to shape its collections.
If you need hard data — percentages, country breakdowns, year-over-year comparisons — treat the homepage mention as a pointer only. Follow the link to the report page and check what is actually published there before relying on it.
Practical next step
Start at ikea.com and look for the "Life at Home Report 2026" feature in the editorial carousel, then open it. Verify three things before using it as a source: the publication date, the scope of the research, and whether the full document is available or only a summary. The global site is in English and serves as an entry point; local IKEA sites may present the same report with localized framing, so check your country site if language or regional relevance matters.