What Tools and Features Are Included in the Simple App?

The Simple app bundles four core tools into one subscription: a personalized weight-loss plan, a food scanner with smart feedback, movement plans (Pilates, yoga, and walking), and tracking for habits like water intake and fasting. It also includes two named AI companions — Blinky, a motivational character, and Avo, a humanlike AI coach that adapts your plan in real time. This fits you if you want structured guidance without calorie counting, carb cutting, or weighing your food, since Simple states its method avoids all three.

The four main tools

Personalized weight-loss plan

Simple builds a plan around your goals rather than a fixed template. According to the site, the approach prioritizes "safety and sustainability" and coaches you toward balanced eating choices instead of restriction. The stated outcome is that you learn to feel more confident and in control with food, rather than following a rigid diet.

Food scanner and smart feedback

You scan food and the app returns feedback. One user quoted on the site, James, describes the mechanism plainly: "If you're honest with what you put in, you'll get feedback from the app." That feedback loop is the point — the scanner is only as useful as the accuracy of what you log.

Pilates, yoga, and walking plans

Movement is built in as guided plans rather than a generic step goal. These are listed as part of the all-in-one app, alongside the weight-loss plan and scanner.

Water and fasting tracking

The app tracks hydration and fasting windows. User Debi describes using it to "keep track of my water and tea intake, as well as my foods, and the hours I've been fasting" — which is the practical combination these trackers are meant to support.

The two AI companions

Avo has received external recognition: the site lists a Digital Health Awards win (2025), a MedTech Breakthrough award for Best Virtual Health Coach, and a World Future Awards Top 100 AI Companies placement. Treat these as the company's own claims about Avo's standing, not independent verification.

What Simple explicitly does not include

This matters as much as the feature list, because it determines whether the app suits you:

• No calorie counting
• No cutting out essential food groups
• No weighing every bite

If you want a macro-tracking or calorie-deficit tool, Simple is built to avoid that. If restriction-based diets have been hard to sustain, that design choice is the reason to consider it.

How to decide

Choose Simple if you want one app covering planning, food feedback, movement, and habit tracking, and you prefer coaching language over numbers. Look elsewhere if you specifically want calorie or macro targets, or if you need clinical or medical weight management — the site describes general lifestyle coaching, not treatment.

Pricing is subscription-based; the site links to its Subscription Terms at simple.life/subscription-terms. Check that page for current cost, billing cycle, and cancellation rules before signing up, since those terms govern what you're actually agreeing to.