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EnglishWhat Topics Does Matt Webb's Interconnected Blog Cover?
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Interconnected (interconnected.org) is Matt Webb's personal blog, running since February 2000. He describes it as a "public notebook" used to speculate about the future of technology, design, and society. So the topic range is deliberately wide: AI and new software interfaces sit alongside essays on homing pigeons, what Oedipus is about, and hats. If you want a single-author blog that mixes technology speculation with whatever else the author is thinking about, it fits; if you want tightly edited coverage of one beat, it won't.
The core themes
AI and new software interfaces
This is the most consistent thread. Webb's stated focus for the blog includes AI and new software interfaces, and his professional background supports it — he spent 2020–2022 as a consultant on the editorial team of an internal publication with the Google AI group, working between the research and product organisations.
Design, technology, and society
The blog's own description frames it as speculation about the future of technology, design, and society. Webb's background is design-led product invention: over 20 years working with large firms, managing director of two London startup accelerators with R/GA Ventures, and co-founder/CEO of design studio BERG, which shipped connected products and had work in the New York MoMA.
Off-beat and generalist topics
The blog explicitly lists homing pigeons, what Oedipus is about, and hats among its subjects. This is the part that surprises people who arrive expecting a pure tech blog — it's a notebook, so the range follows the author's curiosity rather than a content calendar.
How much is published
Webb notes 61 posts published in 2025, with the top posts of that year collected for browsing. That's roughly one to two posts a week, which matches his description of "new thoughts weekly+." If you're deciding whether to follow, the yearly roundup is the fastest way to sample the range before committing.
What else the site points to
The blog is one part of a larger personal site. Other things linked from it:
| Item | What it is |
|---|---|
| Acts Not Facts | Home for side projects and commercial collaborations |
| Poem/1 | An AI clock; covered by the NY Times and funded on Kickstarter |
| Galactic Compass | An app that always points to the centre of the galaxy (App Store) |
| Mind Hacks | A co-written book, translated into seven languages |
| Short fiction | "The search for another intelligence" (2017), "The Prompt Whisperer" (2022) |
Webb also notes he set up the BBC's first podcast in 2004, and that his name is on six filed patents (three issued). None of this is blog content, but it explains the range of what shows up there.
Is it worth reading for you?
- Read it if you want long-running, single-voice speculation that connects AI and interface design to broader cultural and scientific curiosities, and you don't mind the topic shifting week to week.
- Skip it if you need structured, comprehensive coverage of a single subject, or you prefer multi-author publications with editorial filtering.
- Start with the top posts of 2025 roundup, then decide whether to subscribe — the site offers a blog feed and a weekly-plus cadence.
The blog has been running continuously since February 2000, so there's a deep archive behind the current posts if the recent sample appeals to you.