What Tracking and Analytics Does Rebrandly Offer for Links and QR Codes?

Updated

Rebrandly tracks clicks on shortened links and scans on QR codes, and adds conversion tracking, data exports, and webhooks so you can connect link activity to campaign outcomes. It is built for marketing, social, SMS, and agency teams that need to prove ROI rather than just count clicks. The site positions the platform around measurable results, citing a 39% lift in click-through rates and a 60% click-through rate increase in one case, alongside 1M+ QR code scans a year and 4M clicks gained year over year. Treat those as vendor-reported figures, not guarantees for your account.

What link-level tracking includes

When you shorten a link with Rebrandly, the redirect passes through its platform, which is what makes click measurement possible. The analytics surface covers:

  • Click counts and timing — how many times a short link was opened and when.
  • Referrer and channel context — where traffic came from, so you can separate social, SMS, and other sources.
  • Destination performance — which target URL a given short link points to, so you can compare variants.
  • Campaign grouping — links organized under campaigns so results roll up at the campaign level rather than one link at a time.

The practical value is comparison: two short links to the same page, one shared on social and one in an SMS blast, let you see which channel actually drove opens.

QR code analytics

Rebrandly generates QR codes from shortened links and offers downloads at 64, 128, 256, and 512 px plus SVG. Because the QR code resolves through the same short link, scans are measured on the same analytics surface as clicks. The site cites 1M+ QR code scans a year across its user base and a case where QR codes contributed to a 30% increase in donations. For a brick-and-mortar or print campaign, this means a poster or mailer QR code can be compared against a digital link using the same reporting.

Conversion tracking, exports, and webhooks

Beyond raw clicks, the platform lists three data capabilities that matter for ROI work:

Capability What it does When it's the right choice
Conversion Tracking Attributes downstream actions (signups, purchases) to link activity You need cost-per-conversion or campaign ROI, not just traffic
Exports Pull link and click data out of the platform You report in a spreadsheet or BI tool
Webhooks Push link events to another system in near real time You want clicks or conversions to trigger actions in your own stack

There is also an API for managing links programmatically, which is the path for teams generating large volumes of links rather than creating them by hand.

How to evaluate whether it fits your measurement needs

  1. Define the outcome first. Decide whether you need click volume, conversion attribution, or both. Conversion Tracking is the relevant feature only if you can place a measurable action after the click.
  2. Check the destination side. Conversion tracking depends on what happens on your landing page; confirm your site can report the action you want attributed.
  3. Test with a small campaign. Create two short links to the same page, distribute them through different channels, and compare results before committing a budget.
  4. Confirm the data path. If you report in a BI tool, verify the export format works for you; if you need real-time triggers, confirm webhook delivery fits your system.

A common sticking point: click counts measure opens, not intent. High clicks with low conversions usually means the destination or audience is mismatched, not that tracking failed. Use Conversion Tracking to separate those cases.

Where the platform fits

Rebrandly describes itself as a smart link platform rather than a plain shortener, aimed at teams that share links at scale — marketers, SMS marketers, brick-and-mortar businesses, agencies, creators, and developers. If your need is only shortening a handful of URLs, the analytics depth here is more than required. If you run multi-channel campaigns and must show which channel and which creative produced results, the combination of link analytics, QR scan data, conversion tracking, exports, and webhooks covers the full path from click to outcome. Pricing and plan limits are listed on the site's pricing page; check there for what each tier includes before relying on a specific feature.