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EnglishWhat Travel Industry Resources Does the ATTA Website Offer?
Updated
The Adventure Travel Trade Association (ATTA) website at adventuretravel.biz offers four main resource areas for travel industry professionals: Adventure Travel News (ATN), Training & Education, Climate Solutions, and Research. These resources are aimed at tour operators, destination representatives, travel writers, and other travel-related businesses that want industry news, skills development, climate action tools, and market data. Some resources are tied to ATTA membership, and the site also offers a free news subscription option.
Adventure Travel News (ATN)
ATN is described on the site as what the adventure travel community loves most. It provides in-depth resources including:
- Interviews with industry figures
- News from the adventure travel sector
- Industry trends
- World-class reports covering topics such as sustainable tourism and adventure destinations
The site also offers a Subscribe option for Adventure Travel News, so you can receive updates without necessarily being a member. If your goal is simply to stay informed about the adventure travel industry, this is the lowest-commitment entry point.
Training & Education
The ATTA says it equips thousands of members with skills to advance their careers, improve their businesses, and create positive impact through travel. This resource area is positioned for professional development — useful if you or your team want structured learning rather than just news.
Note that the site frames this as a member benefit ("thousands of our members"), so if you are not yet a member, check membership options before assuming full access.
Climate Solutions
This area provides tools and resources to help you advance climate understanding and spur action within your organization and beyond. It is relevant if your business needs to build internal climate literacy or take practical steps toward more sustainable operations.
Research
ATTA's research focuses on:
- Market trends
- Consumer behavior
- Other key factors in the adventure travel sector
The stated purpose is to give businesses the insight they need to grow. If you are making decisions about product development, marketing, or destination strategy, this is the data-oriented resource to check.
Events as a Resource
Beyond published content, ATTA runs in-person events that function as networking and learning resources:
| Event | Format | Who it's for |
|---|---|---|
| Adventure Travel World Summit | Annual global gathering, ~800 attendees | Tour operators, destination representatives, travel writers, thought leaders |
| AdventureELEVATE | Annual three-day regional conference | Media, outbound tour operators, thought leaders |
| AdventureNEXT | Regional event for local suppliers | Local suppliers in the adventure travel community |
Participation in the Summit and AdventureELEVATE is stated as open to all travel-related businesses and professionals.
How to Choose What to Use
- Just want industry news and trends? Start with Adventure Travel News and its Subscribe option.
- Want to build skills or train staff? Look at Training & Education, and review ATTA membership options since this is framed as a member benefit.
- Need to act on climate? Use Climate Solutions tools.
- Need market or consumer data? Go to Research.
- Want to network and learn in person? Consider the Summit, AdventureELEVATE, or AdventureNEXT.
The site does not publish specific pricing for membership or events in the available material, so check the membership and event pages directly for current terms.