What types of infographics does Ministry of Design create?

Updated

Ministry of Design (ministryofdesign.co.uk) creates both static and interactive infographics, built around the client's own brand. The studio positions this work for clients who need to "get their message across in a unique and involving way" — so it suits organisations with complex or data-heavy content that still has to be readable and engaging. Infographic work sits alongside its other services: design and typesetting, branding, and UX/web design.

The two infographic formats

Format What it means in practice Best suited to
Static infographic A fixed visual — typically a print or single-image asset Reports, guides, posters, annual reviews
Interactive infographic A version the viewer can explore or engage with Web pages, digital reports, campaign microsites

The site describes the output as "a static or interactive infographic," so the choice between them is part of the brief rather than a fixed product.

How the design is customised

  • Your brand, not a template look. The studio states it provides solutions "using your brand," so expect the infographic to follow your existing visual identity rather than a house style.
  • Information design plus typesetting. Infographics are listed together with design and typesetting, which matters when an infographic contains dense text, figures, or tabular data that has to stay legible.
  • Usable over decorative. The stated approach is "ease of use rather than design over functionality" — relevant if your infographic needs to communicate rather than just impress.

Evidence from the portfolio

The work list on the site shows infographics produced for public and private sector clients, including:

  • Ofsted Annual Report infographic — a public-sector reporting context
  • Cheshire Police infographic — public-sector communication
  • Cognisess infographics — private-sector client work

These examples suggest the studio is used to turning formal, information-heavy material into visual form.

Who this fits

Ministry of Design is a reasonable fit if you:

  • Need an infographic that carries substantial information, not just a few headline numbers
  • Want the piece to follow your brand guidelines
  • Are working in the public or private sector with a formal report, guide, or campaign to communicate
  • May need the infographic to connect to web or HTML delivery — the studio also offers UX/web design and mentions Bootstrap, WordPress, and bespoke HTML

It is less obviously aimed at quick, low-cost social-media graphics; the emphasis throughout is on exacting, complex briefs.

Practical notes before enquiring

  • The site does not publish pricing, so cost and turnaround need to be confirmed directly.
  • The studio works PC-based and highlights MS Word template design and training alongside advanced coding — useful if your team needs to maintain or update templates after delivery.
  • It also works with other design agencies when in-house capacity is stretched, so an agency-to-agency engagement is possible.

If your project is a data-rich report, guide, or campaign that needs a branded static or interactive treatment, this is the relevant service to ask about.