简体中文
EnglishWhat Types of Marketing Campaigns Can You Create with Constant Contact?
Updated
Constant Contact is a digital and email marketing platform for creating email marketing and online marketing campaigns aimed at business goals. According to the site, you can build campaigns to meet your business goals, and a free trial is offered so you can evaluate the tools before committing. The campaign types below reflect what the platform's own description supports; specific feature limits and plan details should be confirmed on the pricing page.
Email Marketing Campaigns
Email is the core campaign type named on the site. You can use the platform to create and send email marketing campaigns, which typically means:
- Newsletters to keep an audience informed on a regular schedule.
- Promotional emails to announce offers, events, or launches.
- Audience communications sent to contacts you manage in the platform.
The site frames these as "effective email marketing" campaigns, so the emphasis is on building emails and running them toward a defined goal rather than on any single template.
What to prepare before you start
- A business goal — for example, driving sign-ups for an event or promoting a seasonal offer.
- A contact list — the audience you will send to.
- Campaign content — subject line, body copy, and any images or links.
Expected result: a scheduled or sent email campaign tied to your stated goal. Common snag: sending to a list you have not organized by interest, which makes it harder to judge whether the campaign met its goal.
Online Marketing Campaigns
Beyond email, the site describes "online marketing campaigns" as a supported category. In practice this covers the web-facing side of a campaign — the pages and sign-up points that capture interest and feed your email audience. A practical example: a small business running a promotion creates an email campaign and pairs it with an online sign-up form so new visitors can join the list for future sends.
The site does not enumerate every online campaign format, so treat the exact set of tools as something to verify during the free trial rather than assume.
Campaigns Built Around Business Goals
The platform positions campaigns as a means to "meet your business goals," which shapes how you should plan:
| Goal | Campaign approach the platform supports |
|---|---|
| Stay in touch with customers | Recurring email newsletters |
| Promote an offer or event | Targeted promotional email |
| Grow an audience | Online marketing touchpoints that collect contacts |
| Measure effort against a target | Campaigns tied to a stated business objective |
Choose email campaigns when your audience is already reachable by email and you want direct, repeated contact. Choose the online marketing side when your priority is attracting and capturing new interest. Many businesses use both together.
Tools for Creating Effective Campaigns
The site emphasizes tools to create effective campaigns, and the free trial is the practical way to test whether the creation workflow fits your needs. Before starting the trial, decide:
- Which single campaign you will build first (a newsletter is the simplest test).
- What success looks like — opens, clicks, or sign-ups.
- Who will manage the contact list and sends.
Verification step: after your first send, check whether the campaign reached the goal you set. If not, adjust the audience segment or the call to action before the next send.
For current plan details and what each tier includes, check the pricing page at constantcontact.com/pricing rather than assuming any feature is included at no cost.