Where Does STREAMLINE Operate and Who Founded the Company?

Updated

STREAMLINE serves clients in Los Angeles, New York City, and their surrounding areas, and was founded by Lara Greenberg, who launched Streamline Inc. in 2002. If you're looking for a professional organizer and designer in either of those metro regions, the company's stated coverage and its founder's background are the two facts that establish where it works and who is behind it.

Service Area: Los Angeles, New York City, and Surroundings

According to the company's own description, STREAMLINE is a professional organizing and design service for clients in:

  • Los Angeles
  • New York City
  • The surrounding areas of both cities

That two-city footprint is worth noting if you're deciding whether to reach out. The service is positioned around in-person organizing and design work—consulting, decorating or redecorating, move-in and move-out support, and relocation—so the geographic coverage is the first practical filter. If you're outside those metros and their surrounding areas, the site does not indicate broader coverage.

Who Founded STREAMLINE

Lara Greenberg is the founder of Streamline Inc. Her background, as described by the company:

Detail Background
Origins Born, raised, and educated in New York City
Education BFA in Photography from NYU
Prior career Television, documentary, and independent film production
Company launch Founded Streamline Inc. in 2002
Track record Has helped hundreds of clients with organizational and design goals

The company describes the 2002 launch as combining two of Greenberg's strengths—design and organizing—into what it calls a business concept that hadn't existed before. Her stated approach is guided by aesthetic sensibility and instinct, bringing "fresh eyes and momentum" to each project.

Why the Founder's Background Matters for Evaluating the Service

Greenberg's path—photography training at NYU followed by film and documentary production—is a visual and production-oriented background rather than a traditional interior design or professional organizing credential. The company frames this as an asset: an aesthetic eye applied to organizing work.

That framing shows up directly in how STREAMLINE describes its philosophy, quoted from Greenberg:

"Release the superfluous. Reclaim space. Reject trends and refine your style. Make room for fewer but better things."

If your priority is a design-led, style-conscious approach to organizing rather than a purely functional one, the founder's stated emphasis on aesthetics and refining personal style is the relevant signal. The company explicitly says its services are designed for people who "seek organization without compromising aesthetics."

Who the Services Are Aimed At

The company describes its personalized services as designed for:

  • People with limited time and energy
  • Those who want organization without compromising aesthetics
  • Those needing help making significant changes to transform homes and work environments

The scope of work listed includes organizing, designing, revamping and refining, consulting and customizing, decorating or redecorating, move-in and move-out support, and relocation.

What to Do With This Information

If you're in Los Angeles, New York City, or their surrounding areas and want a design-oriented organizing service, STREAMLINE's stated coverage and founder background give you a starting point for deciding whether to make contact. The site provides contact fields (street address, city, state, zip, phone, and a message field) but does not publish pricing, so cost and availability would need to be confirmed directly.