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EnglishWhere Is Interbrand Located and How Global Is Its Network?
Updated
Interbrand operates across 75 countries through 14 hubs worldwide, according to its own site. The hub cities named are New York, London, Tokyo, Seoul, Cologne, Berlin, Madrid, Milan, São Paulo, Mexico City, and Shanghai. That footprint matters if you're deciding whether the firm can support a brand program across multiple regions rather than in a single market.
The network at a glance
| Dimension | What Interbrand states |
|---|---|
| Countries of operation | 75 |
| Global hubs | 14 |
| Named hub cities | New York, London, Tokyo, Seoul, Cologne, Berlin, Madrid, Milan, São Paulo, Mexico City, Shanghai |
| Self-description | A global community of thinkers and makers |
The named cities cluster in three regions — Europe (London, Cologne, Berlin, Madrid, Milan), Asia-Pacific (Tokyo, Seoul, Shanghai), and the Americas (New York, São Paulo, Mexico City). If your brand work spans more than one of those regions, that spread is the relevant signal.
What "hub" means here
Interbrand doesn't publish a breakdown of headcount, office type, or which services run from which city on the page reviewed. So treat "14 hubs" as the company's own framing of its structure, not a verified org chart. What you can reasonably infer:
- A hub is a major operating base, not necessarily a full-service office in every discipline.
- The 75-country figure describes where the firm works, which is broader than where it has a physical hub.
- Brand strategy, experience design, and brand valuation are the three service lines the firm names, but the page doesn't map each line to specific locations.
How to use this if you're evaluating Interbrand
If you need multi-region coverage: the hub list is a starting point for asking which office would lead your account and which would support it. Ask directly — the site doesn't say.
If you need a single-market engagement: find the nearest named hub and confirm it serves your market, since operating in 75 countries doesn't mean a local presence in each.
If geography is your main criterion: compare the hub list against other global consultancies' published office maps, using the same measure — named cities, not country counts.
What the site doesn't answer
The page reviewed gives no information on team size per hub, languages supported, pricing, or how to reach a specific office beyond a general contact link. For those, you'd need to contact Interbrand directly or check individual office pages.
One contextual note: Interbrand states it pioneered brand valuation in the 1980s and now advances "Brand Economics," and it publishes the annual Best Global Brands ranking. That publishing role is separate from its consulting footprint but is often why people first encounter the name.