Where to Buy Official BYU Cougars Gear and How to Choose Licensed Apparel

The BYU Store (byustore.com) is the official source for licensed Brigham Young University gear, carrying men's, women's, and youth apparel plus hats, jerseys, accessories, and gifts. If you want authentic Cougars merchandise rather than unlicensed lookalikes, start there and use the category structure and brand collaborations described below to narrow your search. The store also advertises free shipping on orders of $75 or more with promo code 75SHIP, so it's worth checking whether your cart qualifies before checkout.

Start With the Official Channel

The BYU Store describes itself as "your exclusive source for licensed apparel," which is the key signal for buyers: licensed goods are sold through an authorized channel, and this store positions itself as that channel. Buying here reduces the risk of counterfeit items and supports the university's licensing program.

A practical check when you land on the site: confirm you're on byustore.com and that product pages sit under the BYU Apparel, BYU Hats, or BYU Products menus rather than a third-party marketplace listing. The site requires JavaScript to display, so if pages look empty, enable JavaScript or switch browsers before assuming an item is out of stock.

Find Your Category Fast

The store organizes gear by audience first, then by product type. This is the fastest way to avoid scrolling through everything.

Hats get their own top-level menu with subcategories for beanies, sports program hats, flat bill hats, fitted hats, and baseball hats, so you can go straight to a style instead of browsing all headwear.

Beyond Apparel

If you're shopping for more than clothing, the BYU Products section covers accessories, souvenirs, sports accessories, decals/stickers/magnets, home and office items, backpacks and bags, blankets, jewelry and watches, toys, flags, graduation items, drinkware, keychains and lanyards, car accessories, and campus photography. There are also gift cards, fudge, sweets and treats, gift bags, and Cougar Crunch for gift-giving.

How to Tell Licensed Gear From Lookalikes

Licensing shows up in two places on this site: the official channel itself and the brand collaboration series. The store lists co-branded collections including BYU × Nike (with a BYU Nike Authentics line), BYU × lululemon, BYU × AndersonOrd, BYU × Albion Fit, and a BYU × House of Royal hats line. These partnerships are a strong authenticity signal because they involve the university licensing its marks to established brands.

When evaluating any item, licensed or not:

• Check the seller, not just the design. Official marks on a product page mean little if the seller isn't authorized.
• Look for brand collaboration labels where applicable, such as Nike or lululemon tagging.
• Be skeptical of steep discounts on current-season jerseys or authenticated lines. Authentics and collaboration pieces are less likely to be heavily marked down outside official promotions.

Plan Your Purchase Around Shipping and Sizing

The store advertises free shipping on orders of $75+ with promo code 75SHIP, with details linked on the site. That threshold is a useful planning tool: if you're near it, adding a smaller item like a keychain, decal, or drinkware piece may cost less than paying shipping separately.

Before ordering apparel, confirm sizing on the product page rather than assuming your usual size carries over between brands—co-branded lines like Nike and lululemon may fit differently from standard store apparel. Also review the store's return and exchange policy through Customer Service before checkout, especially for jerseys and fitted hats where sizing errors are costly.

A Quick Buying Path

1. Go to byustore.com and confirm JavaScript is enabled.
2. Choose your audience category (Men, Women, Youth) and then the product type.
3. For headwear, use the BYU Hats menu to jump to beanies, fitted, flat bill, or baseball styles.
4. Check whether the item is part of a brand collaboration series if authenticity matters to you.
5. Verify size on the product page and review the return policy.
6. Add items until you reach the $75 free-shipping threshold if it saves you money, and apply promo code 75SHIP at checkout.

For gifts or graduation, the BYU Products and Legacy Products sections (including sculptures and Oval Y fire pits) offer options beyond standard apparel.