简体中文
EnglishWhere to Find Criteo Customer Stories, Technology Awards, and Commerce Media News
Updated
Criteo's homepage (criteo.com) is the starting point for all three: customer results appear in a "See the results we helped others achieve" section, technology recognition sits under "Our Award-winning Technology," and news and insights are collected in a "Stay in the know on all things commerce media" area. The same page also introduces the Commerce Media Platform under the heading "Turn ads into commerce moments with the Commerce Media Platform." Use the table below to decide which section matches what you need.
Where each resource lives
| What you need | Section to look for on criteo.com | What you'll find there |
|---|---|---|
| Proof of results | "See the results we helped others achieve" | Customer stories with performance metrics, such as the Wine Country Gift Baskets case |
| Technology credibility | "Our Award-winning Technology" | Recognition for Criteo's commerce AI and platform technology |
| Industry news and insights | "Stay in the know on all things commerce media" | Commerce media updates, commentary, and insights |
| Platform overview | "Turn ads into commerce moments with the Commerce Media Platform" | How the platform connects ads to shopping moments across the customer journey |
| Audience reach context | "Engage shoppers across their entire journey" | How Criteo positions its reach across the shopping journey |
Reading a customer story correctly
The homepage highlights a concrete example: Wine Country Gift Baskets reported +28% ROAS year over year during the holiday period using Criteo's GO solution, alongside +13% media spend and +10% average cart value. When you use stories like this to evaluate Criteo, keep three things in mind:
- The baseline matters. The +28% is a year-over-year comparison for one advertiser in one season, not a guaranteed lift.
- Spend and results moved together. Media spend rose 13% at the same time, so the ROAS gain reflects a scaled campaign, not a fixed budget.
- Category context helps. The example is labeled Food and Drinks, so results in your own category may differ.
Use these stories as directional evidence of what Criteo reports for other brands, then ask for benchmarks specific to your category and budget.
Using the awards and news sections
The "Our Award-winning Technology" section is best treated as a signal of third-party recognition for Criteo's technology rather than a detailed technical specification. If you need to understand the underlying mechanism — how commerce AI and commerce data are used to make ads smarter — pair that section with the platform overview and the news and insights area, which cover how commerce media is evolving.
The news section is also where to check for platform updates and industry context before a campaign planning cycle, so your evaluation reflects current capabilities rather than older material.
A practical path through the site
- Start with the platform overview to confirm Criteo's model fits your goals.
- Move to the customer results section and find a story in or near your category.
- Check the technology awards section for credibility signals.
- Read recent items in the news and insights area for current developments.
- Note the metrics in any story you plan to cite, including the comparison period and any change in spend.
If a story lacks the comparison period or budget context, treat the number as illustrative only.