Where to Find SEMA News and Upcoming Events

SEMA's own site is the place to start: the homepage carries a Featured News section and an Upcoming Events list, and it offers a SEMA News sign-up for ongoing updates. Use the homepage for a quick scan of what's happening now; use the events link when you need the full calendar rather than the handful of items shown on the front page.

What the Featured News section covers

The homepage news feed mixes show logistics, association programs, and member stories. Recent items shown on the page include:

• SEMA Show planning content — for example, a published schedule of vehicle reveals at the 2026 SEMA Show, framed as a guide to the builds making their public debut.
• Career and industry updates — an item pointing readers toward career opportunities in the aftermarket.
• Show logistics — a reminder about securing 2026 SEMA Show hotel rooms at the best available rates.
• Member spotlights — a Future Leaders Network (FLN) spotlight on an individual member and their company.

Each item is dated and attributed to SEMA editors, and links to a full article. If you're tracking a specific topic — show deadlines, council news, member recognition — the news feed is where those announcements surface first.

What the Upcoming Events list shows

The homepage events block lists dated entries with a day marker and date range. The entries visible on the page include:

Note the pattern: several council and network events cluster on the opening day of the SEMA Show, so if you're attending the show, check this list for same-day networking events you'd otherwise miss. A See All Events link sits below the list for the complete calendar beyond the homepage preview.

Getting updates without checking back

The page includes a prompt to sign up for SEMA News, described as the way to "stay tuned" for updates. If you want show schedules, deadlines, and industry announcements delivered rather than hunting for them, that subscription is the lowest-effort option. Otherwise, the Featured News section is the ongoing feed to bookmark.

Matching the source to your question

• "What's new in the industry?" → Featured News on the homepage.
• "When is the next SEMA Show or council event?" → Upcoming Events, then See All Events for anything not in the preview.
• "I don't want to keep checking." → SEMA News sign-up.

One caveat: the homepage shows only a preview of events, so a council gathering further out may not appear there. Go through See All Events before concluding an event isn't scheduled.