Where to Learn More About PIXRAY and Its Fair Licensing Platform

Updated

PIXRAY's own site (pixray.com) is the starting point, but the detailed product information for its Fair Licensing platform lives on a separate site, fairlicensing.com. Use pixray.com to understand the company's approach and to log in; use fairlicensing.com to learn how the platform actually works. The site does not publish pricing, so cost has to come from a direct conversation.

The resources available and what each one is for

Resource Where to find it What you get from it
Solution section pixray.com The core pitch: turning copyright infringements into retroactive license sales, without lawyers or middlemen
About us pixray.com Who PIXRAY is, its advisory experience with agencies and photographers, and the thinking behind its model
Blog pixray.com Ongoing commentary and context on copyright enforcement as a business model
Fair Licensing product details fairlicensing.com The platform itself — the "one-stop solution" for resolving claims by selling a retroactive license
Log in pixray.com Access for existing users of the platform
Advisory contact pixray.com A route to talk to PIXRAY directly about designing or optimizing an enforcement program

What you can learn before contacting anyone

The site is explicit about the model, so a fair amount can be settled from reading alone:

  • Infringements are treated as sales leads. The premise is that most infringements are mistakes by people who didn't know better, so the goal is converting them into customers rather than pursuing them as adversaries.
  • Resolution happens through a retroactive license. The infringer buys a license after the fact, which is what "Fair Licensing" refers to.
  • No lawyers, no middlemen. All communication runs directly between the infringer and your own sales team.
  • Cases stay yours. You choose whether to work with one of PIXRAY's existing legal or money-collection partners, or connect your own partners to the platform.
  • Revenue is framed as recurring, not windfall. PIXRAY positions a steady flow of pursuable cases as the basis for predictable EBIT contributions across multiple years.

That last point is the clearest signal of who the product is for: agencies that want an ongoing revenue line, not a one-off recovery.

When to go straight to fairlicensing.com or to PIXRAY

Go to fairlicensing.com if you want to evaluate the platform itself — how claims are handled, what the workflow looks like, and what adopting it would involve. The pixray.com pages describe the philosophy and the business case but point to fairlicensing.com for the product.

Contact PIXRAY directly if your question is about designing or restructuring an enforcement program rather than operating the software. The site describes the team as an advisor that has worked with agencies and photographers on three continents to design, operate, and optimize enforcement businesses, so questions about targets, partner setup, or expected case volume fit that conversation better than a product page.

Log in only if you already have an account; the site gives no indication of self-serve signup or trial access.

What the site won't tell you

Pricing, contract terms, and how case volume is estimated for a given portfolio are not published anywhere on the site. Any decision that depends on cost per case, revenue share, or minimum commitments needs to be raised with PIXRAY directly — don't assume the platform is free or that access is unrestricted just because no price is shown.