Which Companies Have Installed Martin Automatic Equipment, and What Results Have They Reported?
Updated
Martin Automatic's own news page names several converters that have installed its unwind/splice and rewind technology: Nordvalls Etikett (Scandinavia), Römer Etikett (Germany), and Desmedt Labels (Belgium). Reported results center on production efficiency and productivity rather than specific uptime or ROI figures. The most concrete numbers come from customer testimonials about roll-change time and effort, not from the case headlines themselves.
Named installations on martinauto.com
| Company | Location | Equipment / setup | Stated reason |
|---|---|---|---|
| Nordvalls Etikett | Six production sites across northern Europe | Martin Automatic unwind/splice technology on its printing presses | Improve production efficiency; chosen consistently across presses |
| Römer Etikett | Germany | Martin MBS Automatic Butt Splicer | Part of an investment plan to increase productivity |
| Desmedt Labels | Belgium (independent narrow web converter) | Martin Automatic non-stop unwind/splice technology on a Mark Andy digital hybrid press | First in the world to run this combination |
Two details are worth noting. First, Nordvalls is a multi-site operation, so its choice reflects repeat adoption rather than a single trial. Second, Desmedt's installation is described as a first — a Mark Andy digital hybrid press fitted with Martin non-stop unwind/splice — which shows the technology being paired with digital hybrid platforms, not only conventional presses.
What results are actually reported
The site's news items describe the intent (efficiency, productivity) but do not publish measured outcomes for these three companies. The quantified observations appear in customer testimonials:
- Barthel Group (Mischa Barthel, Managing Director): the equipment improved productivity, showed a fast ROI, and had a motivational effect on production teams, who now deliver a higher volume of saleable product with less physical effort.
- Peters GmbH (Achim Peters, Managing Director): rolls of 60" diameter, 400-micron paper are heavy and slow to handle; with typically two changes per hour at about 10 minutes each when done manually, the MBX unit made a clear productivity improvement.
- A smaller-production example (Dušan Prevrátil, Production Director): the MBSC and STR units are described as compact and fully featured, designed for smaller production environments while still offering fully automated roll handling for continuous running.
The Peters example is the most useful for estimating impact: two manual changes per hour at roughly 10 minutes each is about 20 minutes of change time per hour, and automating that is the improvement the customer points to. That arithmetic is the customer's framing, not a published Martin Automatic figure.
How to read these cases when evaluating the technology
- Match on production scale. Nordvalls (multi-site) and Desmedt (independent narrow web) sit at different scales; the MBSC/STR testimonial shows there is a compact option for smaller environments.
- Match on substrate and roll size. The Peters case involves large, heavy rolls — the benefit scales with how slow and physical manual changes are in your operation.
- Treat ROI claims as directional. "Fast ROI" is a customer statement without published numbers; ask for a payback calculation based on your own change frequency and roll dimensions.
- Check press compatibility. The Desmedt case shows integration with a Mark Andy digital hybrid press; confirm your press platform is supported before assuming a like-for-like result.
For a converter building a business case, the practical next step is to count your own roll changes per hour and the minutes each takes — the same variables the Peters testimonial turns on — and compare that with the automated non-stop unwind/splice setup.