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EnglishWhich customer channels does Joryio support?
Updated
Joryio supports six customer channels in one platform: email, SMS, WhatsApp, push notifications, in-app messages, and Wallet passes. You can combine any of them inside a single customer journey, and Joryio's AI can pick the channel it expects to work best for each person. This fits teams that already run several channels separately and want journeys, analytics, and data streaming in one place rather than a single-channel tool.
The six channels
| Channel | What it's for | Example from Joryio's own product view |
|---|---|---|
| Campaigns and lifecycle messages | A win-back email ("It's been a while") with a 42.1% open rate | |
| SMS | Direct, short-form reach | — |
| Conversational offers and replies | A personalized offer, sent "if margin allows," with a 9.8% reply rate | |
| Push | App re-engagement | — |
| In-app messages | Messages shown inside your app | — |
| Wallet passes | Live-updating passes for points, tiers, and membership | A pass offering +200 points, installed 3,104 times |
The channel list comes from Joryio's own description of the platform: "Bring email, SMS, WhatsApp, push, in-app messages and Wallet passes together in personal customer journeys."
How channels work together in a journey
Channels aren't separate tools you switch between. In Joryio they sit inside the same journey builder, alongside triggers, rules, and AI decisions. A journey step can branch by channel, so the same trigger can produce an email for one person and a WhatsApp message for another.
The product view on the site shows this in one flow:
- Trigger: Cart abandoned — 12,480 people entered over 7 days
- AI decision: Best channel, measured against a holdout
- Email branch: "It's been a while" — 42.1% open
- WhatsApp branch: Offer, if margin allows — 9.8% reply
- Wallet pass branch: +200 points, updates live — 3,104 installed
That structure is the point: one trigger, several possible channels, and a measurement layer (including holdouts) attached to the same journey.
Choosing a channel
Joryio's AI is described as tailoring "content, channels and send times," and the platform says you stay in control of those decisions. In practice, channel choice usually comes down to what the message needs:
- Time-sensitive and short → SMS or push
- Rich content or long-form → email
- Two-way conversation or offer replies → WhatsApp
- In-product moments → in-app messages
- Ongoing status the customer checks repeatedly (points, tier, membership) → Wallet passes
If you already know which channel you want, you can set it with rules. If you don't, the AI decision step is where Joryio picks per person and measures the result against a control group.
What you need to run multi-channel journeys
Joryio's pricing page separates three billed components, which tells you what drives cost as you add channels:
- Customer messaging (journeys, campaigns, messages) — billed by stored contact count
- Analytics (funnels, retention, revenue attribution) — billed by event volume
- Data streaming (events to your data warehouse) — billed by records transferred
Platform fees are based on Engaged Profiles. All three tools are listed as included in Joryio, so channels aren't sold as separate add-ons in the material shown. Primary hosting region is Frankfurt, EU, and the site mentions expert guidance when migrating from another platform. Current prices aren't stated in the source, so check the pricing page and its calculator for your own contact and event volumes.
Common questions
Can I use just one channel? Yes — the platform supports all six, but nothing requires you to run all of them. Many teams start with email and add WhatsApp or Wallet passes later.
Does Joryio decide the channel automatically? It can. The AI decision step selects the best channel and measures it against a holdout, and the platform states you remain in control of the settings.
Are Wallet passes only for payments? No. In Joryio's example, the pass carries loyalty points and updates live, which makes it useful for tiers, membership, and status rather than payment alone.
Where does the data go? Events can be streamed from Joryio to your own data warehouse, so channel activity and outcomes can feed systems outside the platform.