Which Sanrio Characters Are Featured on Sanrio.com?

Sanrio.com features a rotating cast of characters led by Hello Kitty, with My Melody, Kuromi, Aggretsuko, and Gudetama named in the site's own description of its world. The homepage also spotlights characters through themed collections and a "Who's Your Favorite Character?" section, so what you see depends on the season and the current promotion. If you're looking for a specific character, start with that section or the site's character pages rather than the homepage banners.

The characters named on the site

Sanrio.com describes itself as "the supercute world of Sanrio, home to Hello Kitty, My Melody, Kuromi, Aggretsuko, Gudetama, and more." That short list is the clearest official statement of who the site considers its core lineup:

• Hello Kitty — the flagship character, appearing across plush, apparel, and collectibles
• My Melody — part of the classic friend group
• Kuromi — a recurring favorite, especially in Halloween and fashion-themed collections
• Aggretsuko — the office-worker character with a metal alter ego
• Gudetama — the lazy egg character

The "and more" matters: the site treats this as a starting point, not a complete roster.

How the site organizes characters for shoppers

"Who's Your Favorite Character?"

The homepage includes a section with this heading, described as a place to explore "so many supercute Sanrio characters to know and love." According to the site, the featured series draws on the results of its Sanrio Character Ranking contest held earlier in the year, and includes "a bunch of characters both new and old." In practice, this means the character lineup you encounter is partly shaped by fan voting rather than a fixed catalog.

Monthly and seasonal spotlights

Characters get dedicated moments rather than equal billing all year. Two examples from the homepage:

• Friend of the Month: October is described as "always Kuromi's time to shine," with a series showing Kuromi in outfits inspired by her friends — Hello Kitty's denim overalls, Corocorokuririn's flower cabby hat, and so on.
• Heisei Hearts Series: a Sanrio Originals collection of "bright and vivid Heisei-era items inspired by the late 90s and early 2000s," featuring USAHA*NA, the Sugarbunnies, and others.

So characters like USAHA*NA and Sugarbunnies appear through specific collections rather than the main navigation, which is worth knowing if you're searching for a less prominent character.

What you can actually buy, by character

The homepage's Halloween Shop shows how characters map to products and price points. All items below are listed as new, and the prices shown are sale prices as displayed on the page:

Two observations from this list: Cinnamoroll and Keroppi appear in products even though they aren't in the site's short character description, and prices range from under $5 to over $100, so "shopping by character" and "shopping by budget" lead to different results.

Finding your character without scrolling the whole site

1. Check "Who's Your Favorite Character?" first. It's the site's own entry point for browsing the roster, including newer and older characters.
2. Look at the current monthly spotlight. If your character is featured that month (Kuromi in October, for example), a dedicated collection will exist.
3. Search by collection name for niche characters. USAHA*NA and Sugarbunnies are reachable through the Heisei Hearts Series rather than the main character list.
4. Expect seasonal overlap. Halloween items sit alongside general new arrivals, so a character search may return both themed and everyday products.

Common snag: a character appearing in a product line doesn't guarantee a permanent character page or a full product range. If a search comes up thin, try the collection name or the collaboration partner (tokidoki, Funko, JapanLA) instead of the character name alone.

Beyond the character catalog

The site also points visitors to related destinations: an Amazon storefront for Halloween apparel, a calendar, and the game Hello Kitty Island Adventure. These are separate from the character browsing experience on Sanrio.com itself, so treat them as adjacent channels rather than part of the same catalog.

If your goal is simply to identify characters, the homepage sections and the ranking-based series give you a working shortlist. If your goal is to buy something for a specific character, start from the monthly spotlight and collection pages, and confirm the item is in stock and the price at checkout — the figures above reflect what the page displayed at the time of writing.