Who Does Maxinet Provide Services For?

Updated

Maxinet provides internet, voice, and business services for small and medium businesses (SMBs). It is not positioned as a residential consumer ISP. If you run a small or medium business and need business-grade connectivity or voice services, Maxinet is aimed at you.

Who Maxinet Is Built For

Maxinet describes itself as an independent Australian company that has served small and medium businesses since 1997. Its site states plainly: "Maxinet provides quality internet, voice and business services for small and medium business."

The "Who We Help" section lists two groups:

  • Small Business
  • Medium Business

There is no residential or household customer category on the site. The framing throughout is business-oriented — the tagline is "More like a partner than a supplier," and a section heading reads "We Get Small & Medium Business."

What It Offers These Businesses

The services are grouped into three areas:

Category What it covers
Business Internet Fibre, Ethernet, Fixed Wireless, NBN, SHDSL / ADSL — the site states fibre connections up to 1000Mbps
Business Voice VoIP / SIP Trunks, Hosted PBX, Reach Numbers, NBN voice
Business Services IT support, help desk, back-ups, networking, hosting, email, web services

Evidence It Serves Business Clients

The customer testimonials on the site come from organisations, not households:

  • Skin & Cancer Foundation Australia — praised the sales process, painless setup, and stable support.
  • Hawkesbury River Child Care — highlighted fast phone answering by a real person and that Maxinet took time to understand their business.
  • Into Images / iDigital Australia — a graphics and digital services company with global customers, relying on a dependable ISP, working with Maxinet for over 10 years.

These are business and organisational clients, which reinforces the SMB focus.

When Maxinet Is Relevant to You

Maxinet is relevant if you:

  • Run a small or medium business needing internet, voice, or IT/web services.
  • Want business-grade connectivity (including fibre up to 1000Mbps) rather than a consumer plan.
  • Value personal service — the site emphasises no offshore call centres and no laborious call queues.

It is likely not the right fit if you are looking for a residential household internet plan, since the site does not present itself as a consumer ISP.

How to Confirm Fit

Maxinet offers a free 20-minute consultation and a phone callback request. If you are unsure whether your business qualifies or which service suits you, that consultation is the direct way to check. You can also review the "Who We Help" and "Customer Case Studies" sections on the site for closer matches to your situation.