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EnglishWho Is Bernard Marr and What Is His Expertise?
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Bernard Marr is a business and technology author, speaker, and adviser who works at the intersection of business and technology. His site, bernardmarr.com, presents him in several roles: influencer, keynote speaker, board adviser, consultant, writer, trainer, and commentator. His stated areas of expertise are strategy and key performance indicators (KPIs), big data, analytics and AI, and performance management and leadership.
What Bernard Marr does
The site organises his work into distinct roles, each aimed at a different kind of engagement:
- Keynote speaker — the site describes him as a popular keynote choice because of practical experience with well-known companies and governments.
- Board adviser — he advises boards and executive teams of companies and government organisations.
- Consultant, writer, and trainer — consulting, writing, and training services sit alongside the speaking and advisory work.
- Influencer and commentator — the site describes him as one of the world's most successful social media influencers at the intersection of business and technology.
Areas of expertise
His work clusters around a few connected themes, which also map onto the books and courses offered on the site:
| Area | What it covers |
|---|---|
| Strategy & KPIs | Strategy, key performance indicators and metrics, performance management |
| Big data & analytics | Using data to inform business decisions |
| AI | Artificial intelligence, including generative AI in business and society |
| Management & leadership | Management and leadership practice |
Books and courses
The site lists three books:
- Generative AI in Practice: 100+ Amazing Ways Generative Artificial Intelligence is Changing Business and Society
- AI Strategy: Understand the power of AI and use it to gain a competitive advantage for your business
- Data Strategy: How to Use Data and Artificial Intelligence to Transform Your Business
It also lists online courses, including Data Strategy, Mastering Key Performance Indicators (KPIs), and AI Strategy. The Data Strategy course page shows a "Buy Now" option, while the KPI and AI Strategy courses show "Start for Free" — so access terms differ by course, and you should check each course page for current pricing and enrolment conditions.
Recent writing
The site's articles cover current AI debates, for example whether AI can blackmail or hack you, whether AI is levelling the playing field or concentrating power in big tech, and which AI skills employers want in 2026. These are useful if you want a business-oriented read on AI developments rather than technical documentation.
When this site is useful to you
- You want plain-language, business-focused explanations of AI, data, and analytics.
- You are looking for a speaker or adviser on strategy, KPIs, or AI adoption.
- You want books or short courses that connect data and AI to business performance.
If you need hands-on technical tutorials, model documentation, or academic research, this is not the primary fit — the material is aimed at business leaders and practitioners applying these topics rather than building them.